Tag: Facebook

Tag: Facebook

Manager Monday: Does Your Business Have Facebook Covered?

The Facebook Cover Photo –prime real estate for you to visually represent what your company is all about.  Are you adhering to the latest guidelines?  Is your cover photo compelling enough to draw user engagement? Facebook has proven to a valuable asset for many businesses over the last several years and has helped many companies […]

This Year’s Most Incredible Social Media Statistic (and What It Means for Your Business)

The folks at Nielsen are pretty good at media market research and providing extensive (and more importantly accurate) data within various verticals including entertainment, advertising and recently, a growing industry which combines both:  Social Media. In this year’s Social Media Report which Nielsen released earlier today, a staggering statistic was revealed regarding social media usage […]

Will Facebook Be Able to Rebrand Itself as Being All About Mobile?

Of all the popular social media companies out there, Facebook always feels like the most troubled. It also has more users than any of its competitors, so criticism is easy to come by. Ever since it’s lackluster IPO, the company has been scrambling to come up with a way to reassure investors that they are […]

The Mobile Impact on Social Media Marketing

In recent years, mobile Internet usage has increased dramatically and smartphones, tablets and other mobile computing devices are now the primary point of connectivity for a rapidly growing mobile demographic.  For Internet marketers, reaching this massive user base is essential in creating more effective campaigns. In order to truly achieve optimal visibility throughout social media, […]

How Social Media Marketing Changed the Campaign

Although this year’s election has been the most expensive in US history to date (with a total price tag of over $2 billion), the most significant platform utilized by both Romney and Obama to enhance their visibility throughout the campaign may, surprisingly, be the most cost effective, as well.  Social media first proved its worth […]

3 Proven Ways to Maximize the Value of Your Content

SEO is almost constantly evolving, growing and becoming more complex, but regardless of how search engine optimization techniques change; content will always be an important component of online marketing initiatives. While a majority of my posts emphasize the benefits of rich content and multimedia within Internet marketing campaigns, the role of blogs, articles and other […]

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