Tag: Google

Tag: Google

What Does The Google HTTPS Encryption Update Mean for Your Business?

Google announced late Wednesday afternoon that some formulaic changes are looming. In an attempt to better protect Internet users, Google will begin to include secure, encrypted HTTPS connections in their list of factors which determine search engine results. The news comes as little surprise as the Internet’s most powerful search engine has a history of […]

Google vs. Amazon – The Future of Online Shopping

For years, Amazon has been viewed as the cream of the crop when it comes to fast, dependable delivery. With their pristine reputation, more and more larger brands integrated their products into the Amazon shopping feed and innovations like Amazon Prime made online shopping more and more common.  However, Amazon’s reign at the top has […]

Developing Leads with Organic SEO

Search engine optimization, in simple terms, is an Internet marketing strategy that strives to improve rankings and visibility for a company. It is successful when a website is ranked high on a search engine’s first page. Businesses benefit tremendously from having their websites appear first on a popular search engine such as Google or Yahoo. […]

The Curious Case of Katie Couric

One of the most difficult things to do is revive a dead brand, but I have to give Yahoo credit for doing everything they can to make it happen. I recall the days that Yahoo was the champion of the search space and “the” place to go for online news. They were the success story […]

Penguin Refresh calls for a Content Refresh: Rules for On-Site Optimization

Recent SEO news has been heavily focused on off-site content, such as the seemingly unending war that’s currently going on between people who think we still need to focus a lot of energy into linkbuilding efforts, their opponents who think it’s time to lay it to rest, and those who are steadfast proponents of the […]

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