If you’re a website owner who’s noticed your site’s standings in the Google SERPs have dropped in the last 48 hours, then you’ll likely already know who (or what) is to blame for it. Back on Tuesday, Google ran a data refresh for Panda which, according to the company’s predictions, affected around 1% of its total index pages. In the time since the update, several notable SEO news networks have reported on the issue and begun asking the community about the extent of the damage.
While the overall impact of the latest Panda activity is nowhere near as significant as it has been in the past, there are still going to be at least a few webmasters who’ll find themselves scowling at the new rankings. The fine folks at Google have gotten better at informing the public of what’s needed to correct low SERP standings, but most people still aren’t quite sure how to go about improving their online properties in their entirety.
Although optimizing a website to get better traffic is a lengthy and somewhat arduous process, there are some key rules that every site owner should be following at all times that can help get the job done. Certainly everyone is familiar with the idea of having original content, high keyword-to-page relevancy, and strong outbound links, but there are also those elements of a site that are more about design than execution that tend to go unnoticed. Before you go back and start overhauling low ranking pages, consider whether you’re making good use of the site itself.
Am I Being Truly Unique?
Many business owners use their company’s website simply as a virtual storefront from which to sell products and services. While the ultimate goal of any online business page is to facilitate sales and make things more convenient for the customer, that doesn’t mean that’s all it can be. Those websites that see consistent traffic numbers and ever-increasing conversion rates are often those that offer something worthwhile and immediate to the user.
Of course, many readers would ask about how they would accomplish this. Well, as any successful SEM company would tell you, turning a lifeless site into a hub of network activity is as much as result of clever design as it is savvy SEO implementation. Many companies go about rejuvenating a stagnant domain by keeping a running blog of industry news, offering “flash sales” with limited durations on the primary landing page, and important contact information up front.
While these design choices don’t factor heavily into Google’s site crawls, they do create immediate engagement opportunities for site visitors and act as attention grabbers. This serves to boost SERP standings by naturally improving the value of the page for users.
For more information on how to go about creating a more engaging landing page, I can be contacted at firstname.lastname@example.org.
It seems not a week can go by without Google raising more alarms within the SEO community. Online businesses that have been watching their web analytics over the last few weeks may have noticed some alarming trends. Traffic has been dropping steadily for many online companies and the page rankings have been falling along with it. While not everyone has been affected by these disturbing trends just yet, more and more pages are experiencing the impact of Google’s constant search engine revisions.
Just this past weekend, webmasters checked their analytics to find that their sites were hit severely by what many suspect is a silently rolled-out Google search engine update. From Friday through Sunday, site traffic and Google referrals changed so dramatically that a fair bit of speculation has been made as to whether Google has already begun implementing its long-promised search algorithm overhauls. While no one can say for certain whether the weekend’s traffic trends were a result of the Easter holiday or something nefarious from within Google itself, the fact is that many people have already begun to panic once more.
Times are Changing and SEO is Changing with It
Regardless of whether your company’s website is already SEO friendly or has yet to be optimized for search engine relevance, the fact is that every site online today will need to be prepared for the coming months. Many businesses and even some webmasters still haven’t heard the news of Google’s upcoming massive Panda update, which will include revisions to punish sites with excessive SEO activity. Because of the update, everyone is waiting on pins and needles as countless search engine result pages will appear radically different in only a few weeks’ time. So how does one best prepare for the future?
As WebiMax continues to revise its own SEO development practices for the upcoming Panda update, we strongly recommend that every online business and organization owner revises his or her own web content. In the past, internet companies could observe simple SEO practices and implement them in order to create more search engine friendly sites. Yet with Google radically revamping how its search algorithm operates, many of the techniques the SEO industry has come to rely upon are going to fall by the wayside very soon.
We have the Solutions you Seek
Always forward-thinking and progressive, WebiMax has been working overtime with its clients to better prepare them for the looming threat of the new Google algorithm. Our staff of expert SEO developers and project managers works together with businesses to provide exceptional local SEO support and a design process that yields proven results every time. Even though the future may be an unsure time for many internet companies, we are able to provide a little peace of mind in the days ahead. With Webimax here to help, no online business owner needs to panic.
If you’re more curious about the upcoming Panda updates, we suggest reading more about it. We are proud to offer a great overview on the topic. It can be read here.
Google, Inc. is expected to release another important update to their Panda algorithm that was originally released in early 2011. Todd Bailey, Vice President of Digital Strategy at WebiMax, the leading search engine optimization firm, discusses the evolution of the “Panda” and further discusses its importance to the integrity of the search engine marketing industry.
The SEO industry has unfortunately been affected by unscrupulous firms that practice ‘black-hat’ optimization. This includes cheating search algorithms to help a website populate higher in search engine rankings. Google took direct aim at this ongoing problem in an event to penalize these websites. There have been instances where reputable sites have been negatively affected, however, and as Google plans to release their new update, an expected 1 percent of domains will see its effects.
“A recent update targeting keywords that have been victimized by black-hat optimization firms have caused some reputable domains including PR Newswire and Forbes to get flagged for keyword density among other factors”, states Bailey. “Webmasters need to understand where their content is and where it is displayed both onsite and offsite”.
During the month of October, a reported 11.2 billion searches were conducted on Google. The company announced that less than 1 percent of domains will be affected by the new update.
“Google does a great job reinforcing their commitment to only delivering high quality results to the end-user of their search engine”, states Bailey. “It is instances like this that illustrates the importance of regularly managing a search engine optimization campaign and continuously cultivating the relevance of ranked keywords, links, title tags, meta tags and more”.
Although Google will not disclose the exact parameters of the expected update, it is fairly simple to recognize the changes through studying the type of websites that are affected.
“Remember, Google wants to serve up pages that are most relevant and contain high quality content for the end-user. Other considerations include maintaining keywords above the fold and ensuring the page is not ad-heavy. Webmasters that pay attention to the important changes made to our industry will be able to deliver the most success to their clients search engine optimization campaigns”, concludes Bailey.