Tag: Google

Tag: Google

DuckDuckGo vs. Google: A Review of Two SERPs

At first glance, DuckDuckGo appears to be one of the most unlikely contenders to ascend to Google’s position as the world’s top search engine, but in reality, it may actually stand a pretty good chance in due time.  The small, privately-held company based outside of Philadelphia in Paoli, PA has grown rapidly and garnered substantial […]

The Mobile Impact on Social Media Marketing

In recent years, mobile Internet usage has increased dramatically and smartphones, tablets and other mobile computing devices are now the primary point of connectivity for a rapidly growing mobile demographic.  For Internet marketers, reaching this massive user base is essential in creating more effective campaigns. In order to truly achieve optimal visibility throughout social media, […]

Building Better Links: A Realistic View of What Constitutes a Strong Link Profile

Every SEO wants the “perfect” link profile, amongst other things.  Many digital marketers hope to one day achieve a solid link profile consisting entirely of high-quality, high-authority pages from well ranked, reputable domains.  However, a majority of websites, at one point or another, have received a less-than-desirable link or two.  Despite the occasional (and virtually […]

3 Proven Ways to Maximize the Value of Your Content

SEO is almost constantly evolving, growing and becoming more complex, but regardless of how search engine optimization techniques change; content will always be an important component of online marketing initiatives. While a majority of my posts emphasize the benefits of rich content and multimedia within Internet marketing campaigns, the role of blogs, articles and other […]

How Google’s New Disavow Tool Will Change SEO

As our own Chris Countey reported just moments ago, Google’s Matt Cutts announced at #PubCon in Las Vegas earlier today that the world’s most prominent search engine is releasing a “Disavow Links” feature within Webmaster Tools. Formerly, the removal of damaging, low quality links from Google’s consideration was a tedious and often difficult process.  Going forward, removing such links (once […]

Google Disavow Tool Announced at Pubcon

Matt Cutts, Google’s head of webspam, announced at Pubcon that a new tool: Disavow Links within Webmaster Tools. Google Webmaster Blog: If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of […]

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