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Tag: international business

Tag: international business

Reframing the Challenge of Culture for Strat. Comm., PR, & Internet Marketing – pt. 2

Today’s post continues from yesterday’s piece on the subject. Once an organization understands the message their presence would send in their new environment, they can make strategic business decisions and take actions considering the communication value they hold.  Such actions send specific messages to the various publics in the new context, and it is the […]

Reframing the Challenge of Culture for Strat. Comm., PR, & Internet Marketing – p.1

I’ve touched on the fact before that conducting business in international markets forces much change on a company. From adapting to new political and economic structures to understanding different legal systems and how they all impact your business model, the way you run your business from top to bottom simply changes; you adjust it according […]

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