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Tag: international seo

Tag: international seo

“Glocalization” Helps in Understanding the Importance and Relevance of ISEO

On this blog, I have touched on the importance of catering SEO efforts to the local context of a particular culture in many different posts. It is the underlying theme of my international SEO writing as it is massively important for brands and yet it is not done enough. When businesses expand their operations into […]

Google Auto-Translation Comes to Gmail, Help for Individuals, Businesses, & ISEO

Google does pioneer many innovative features on the web from their Maps offerings down the line, and their Google Translation has been assisting users for six years now. But, it has been announced that Gmail users will be able to utilize an auto-translation feature to translate text to their language of choice from now on. […]

International SEO & International PR; Convergence & Divergence for Businesses

International SEO is increasingly relevant for businesses that are looking to either grow their presence in a new international market or expand their operations into a new country. Either way, businesses are trying to maximize their online exposure and cater their marketing efforts to their new environment engaging with their new audiences.  International SEO encompasses […]

International SEO & Mobile Optimization Proves Essential for E-Commerce

With continued increases in the sales of goods and services through online platforms both here in the US and abroad, there exists several standard musts for companies in order to succeed. These are not necessarily groundbreaking or even new recommendations, but new research out regarding the industry in international markets suggest e-commerce companies are not […]

The All Inclusive One Size-Fits-All European Internet Marketing Plan – Part 2

Again, this title is tongue-in-cheek, as there is certainly no one size fits all plan, as the implementation of one would achieve only mediocre results, miss out on great potential, and potentially damage a brand’s image in certain markets. There are strategy points that can be catered to each market, though, and one underlying guiding […]

The All Inclusive One Size-Fits-All European Internet Marketing Plan – Part 1

Yes, that title is tongue-in-cheek, as there is certainly no one size fits all plan. Reading any of my previous writings here, if there is one recurrent theme or underlying message toward international SEO and internet marketing in a new international market, it is that marketers must cater to the new context. They need to […]

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