In recent years, mobile Internet usage has increased dramatically and smartphones, tablets and other mobile computing devices are now the primary point of connectivity for a rapidly growing mobile demographic. For Internet marketers, reaching this massive user base is essential in creating more effective campaigns.
In order to truly achieve optimal visibility throughout social media, developing mobile-friendly sites, pages and content are a must. With Facebook and Twitter ramping up their mobile advertising efforts, it has become easier for social media marketers to build campaigns which target tablet and smartphone users, but even with some help from the networks themselves, it is still important to fully understand the metrics of mobile online marketing.
The Big Difference
The most critical aspect to keep in mind when developing mobile-specific content is compatibility. Does your site have a design that looks good and loads quickly on a tablet or smartphone? Is your rich content mobile-friendly? If not, any pages or content shared throughout the mobile Web is virtually useless. Additionally, social media marketers can take full advantage of popular apps such as Instagram in order to generate more original content geared toward mobile users.
The impact of mobile device usage on social media campaigns is already being noticed and as new “must-haves” such as Apple’s iPad Mini, Google’s Nexus 7 and Microsoft’s Surface make their long-anticipated debuts this holiday season, the market is expected to grow even larger in the months ahead. Every social media marketer should pay attention to their mobile audience and understand the value of building campaigns with this ever-increasing demographic in mind.
Apple has released their smaller tablet version of the iPad, the mini. The mini is available today for sale however does the price defeat the purpose? The mobile and tablet market is thriving and virtually exploding! In fact, tablets are set to surpass notebook growth in 2016. Research conducted by Display Search indicates that tablets are expected to be the driving mechanism for the mobile market over the next 4 years. With this extreme growth and demand for mobile and tablet devices, Apple decided to launch the iPad mini to compete with lesser expensive and smaller sized tablets. However, many consumers feel the price they offered is a bit too aggressive for the mini tablet.
The full size iPad right now ranges from $499 to $829. In order to stay competitive in this market and challenge the likes of the Samsung Galaxy Tab 2 (starting at $249), Kindle Fire HD (starting at $199) and the GoogleNexus (starting at $199), Apple released the iPad mini, ranging from $329 to $659. With Apple’s product priced much higher than the competition, consumers are asking each other if Apple is asking for too much for the mini and furthermore if this is a sign the tech giant is becoming slightly over-confident in their pricing models.
When we look at the market share of the mobile and tablet market, understandably so we acknowledge that Apple has a commanding lead. This lead, however is slipping away to Android-based devices. According to the Pew Research Center’s Project for Excellence in Journalism, Apple had 81 percent market share in 2011 however that has been reduced to 52 percent for 2012 while Android-based devices have climbed to 48 percent for 2012.
The growth in competition has led Apple to release a smaller version of the iPad however the aggressive starting price may defeat that purpose. Simply put, consumers are able to purchase the GoogleNexus (Android-based device) for more than $129 less than the iPad mini.
We want to know, do you feel the Apple mini is priced a bit too high and are you more inclined to purchase the iPad mini or another mini tablet device?