MOUNT LAUREL, NJ – Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.”
According to a research study conducted by eMarketer, online advertising spending will surpass print advertising for the first time in 2012, and is projected to reach $40 billion. Furthermore, online advertising spending is expected to reach $62 billion by 2016.
Wisnefski announced “2012 is a pivotal year for online marketers because advertisers have had some time to digest the results of other online marketing initiatives they have seen, and are starting to understand its real impact on brand visibility, and ultimately their revenue.”
WebiMax is certainly feeling the impact of a growing industry as evidenced by their success in the first half of 2012. Revenue is up more than 5,600 percent from 2008, and the company is strengthening its balance sheet and income statement in order to further expand operations and continue to reinvest in the company including key areas of personnel and technology / innovation. In addition, the company is on-pace to surpass 2011 revenues by a projected 150 percent.
In June, WebiMax announced the addition of Bill Slawski. Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics. Mr. Slawski covers Google, Inc. and other related industry movers. In addition, he successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.
In a recent company email, Wisnefski announced “Ultimately, in today’s ever competitive global market, it is very easy for businesses to fail from poor performance. Fortunately, WebiMax has been able to leverage a growing industry and refine our processes with the changes to the global market to compete with larger and well-funded organizations. The second half of 2012 looks promising for WebiMax, as the company continues to reinvest in their core products and services and personnel. In addition, the company has experience a 200 percent increase in new client acquisition in 2012.
Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was selected as one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal. WebiMax employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
Kenneth C. Wisnefski, Entrepreneur and founder / CEO of WebiMax, the leader in search engine optimization, announced “2012 can be a rebound year for SMBs if business owners commit to innovating and focusing on client-retention.” Wisnefski furthers “most business owners are reluctant to move forward due to pressing economic concerns including the financial markets, credit ratings and unemployment; however it’s the lack of focus on key internal areas that are keeping them in a hover pattern.”
While the Small Business Confidence Index rose slightly in October (90.2, from 88.9 in September) in large part due to sales growth less negative, there have been positive signs in recent weeks. Leading up to Thanksgiving weekend, retailers and online merchants spent an average of 31 percent more on paid search advertising which translated to a record 16.4 percent uptick in Thanksgiving weekend purchasing by the consumer. This suggests both retailers and consumers have a lot of cash sitting on the sidelines.
“This is where innovation comes in to play. Those merchants and retailers who chose innovative and lesser-expensive advertising channels including social media and paid search were rewarded well during the Thanksgiving weekend”, states Wisnefski. “Ecommerce is surging and SMBs that want to generate new sales growth and improve client retention need to pay close attention to the momentum that is building.”
While only 62 percent of retailers committed to investing more in ecommerce in 2011 (statistics gathered from Forrester’s Research), Wisnefski states the remaining percentage is missing out on huge growth opportunities.
“We have seen significant results from merchants that have increased their ecommerce initiatives this year. At WebiMax, our ecommerce division has increased revenue 10-fold in 2011 as more retailers want to have their store-front open 24/7/365”, states Wisnefski. “This reinvestment also enhances client-retention because the present-day consumer is looking for an online store where they can buy their products to alleviate leaving their homes. The consumer is always looking for value, whether it is free shipping, or shopping in comfort from their home, to creating an online account that makes purchases more convenient and faster”, concludes Wisnefski.
SMBs have a lot of cash sitting on the sidelines as evidenced by the uptick in holiday advertising. Innovation and client retention rates are two important factors that business owners need to pay close attention to in order to stay competitive in a global market.
Kenneth C. Wisnefski, founder and CEO of WebiMax, announced today that Forbes has named the search engine optimization company one of America’s Most Promising Companies. Forbes‘ list of America’s Most Promising Companies features 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.
“It is an honor to announce WebiMax has been selected 30th overall on Forbes’ list of America’s Most Promising Companies”, Wisnefski announced in a company email. “When I founded the company in 2008, I wanted to create a firm that works with our clients more as a strategic partner versus an outsourced vendor”.
WebiMax is well-regarded as the industry’s best SEO company not only due to their business model that returns maximum results to clients but in addition to the integrity and quality of work the company is known for. While most SEO firms outsource their services to overseas countries including China, India and the Philippians, WebiMax conducts all work in-house. Furthermore, the company acts in ethical standards and is a Google Certified Partner, following their parameters and guidelines for white-hat search engine optimization.
“Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there’s a dearth of public data,” says Forbes Executive Editor Brett Nelson. “We took a more comprehensive approach to evaluating candidate’s health and potential in our selection.”
To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects.
WebiMax has received various accolades during 2011 including South Jersey’s Fastest Growing Company, Philadelphia Business Journal’s Best Places to Work, Google Certified Partner and now America’s Most Promising Companies.
“As we are upon the closing of 2011, our company has made several strides this year that have positioned us not only as a dominant leader in online marketing services and SEO, but an up-and-coming company that is positioned for explosive growth in the long-term”, concludes Wisnefski.
To view the complete the list, please visit http://www.forbes.com/ampc
Kenneth C. Wisnefski, online marketing expert and founder / CEO of WebiMax, announces how the evolution of the internet has changed the way merchants and consumers navigate the holiday season. Components including E-commerce, reputation management, reviews and social media have supported the online marketplace that acts to end the traditional shopping experience people have enjoyed for many years.
“If we simply focus on the 2010 statistics of ‘Cyber-Monday’ versus ‘Black-Friday’ (on-line versus in-store), we see that Cyber-Monday experienced 16 percent growth to just over $1 billion in online revenue, whereas Black-Friday revenue only experienced a small increase of 0.3 percent compared to 2009”, states Wisnefski. “The simple fact is that it is more convenient, consumers can read online reviews, and compare products and purchase from the comfort of their own home (not to mention they don’t have to deal with holiday crowds)”.
These figures are parallel to the success of small business start-ups entering the online advertising market. Wisnefski’s firm, WebiMax, founded in 2008, has flourished due to the heavy demand for search engine optimization, search engine marketing, E-commerce solutions, social media, pay per click management and more. The company’s revenue is up 400% year over year compared to 2010 and Wisnefski says “companies are investing more resources than ever before in to these online services.” He furthers “we represent many retailers that are conducting most of their holiday business online versus in-store”.
It is well-documented that investments in E-Commerce are on the rise as consumers move on-line to make their holiday purchases. In fact, comScore reported positive growth in E-Commerce spending for the last 8 consecutive quarters.
“The present-day consumer is more price-conscience and aware of competition amongst manufactures which are more reasons why demand is shifting heavy to on-line purchases versus in-store”, states Wisnefski. “There is a plethora of resources available to the on-line consumer including reviews and ratings, product comparisons and customizing options which ultimately leads to a more educated buying decision by the consumer”.
The fact that companies are investing more and more each year in to E-Commerce and illustrated by recent holiday revenue statistics, it is strongly believed that on-line revenue will outpace holiday in-store shopping over the next few years.
“I will close with this. Everyone loves A Christmas Story when Ralphie sees the BB gun in the store window. Nowadays, Ralphie would have found the BB gun online and his parents would be reading reviews about how many kids actually shot their eyes out with it”!, exclaims Wisnefski.