MOUNT LAUREL, NJ (AUG. 21, 2012) – Inc. magazine today ranked WebiMax No. 37 on its 31st annual Inc. 500, an exclusive ranking of the fastest-growing private companies in the United States.  In addition, WebiMax is the highest ranked New Jersey-based private organization on this list.

Kenneth Wisnefski, founder and CEO WebiMax, a leading online marketing firm founded in 2008, announced “in our first year of eligibility for the Inc. 500, WebiMax is pleased to be included in this famed list and be placed amongst the nation’s top tier of private organizations experiencing explosive growth.”

The 2012 Inc. 500, unveiled in the September issue of Inc. (available on newsstands August 21 to November 15 and on Inc.com), is the most competitive crop in the list’s history. To make the cut, companies had to be founded in 2008, and have achieved a staggering minimum of 770% in sales growth. The Inc. 500’s aggregate revenue is $15.7 billion, with a median three-year growth of 1,431 percent. The companies on this year’s Inc. 500 employ more than 48,000 people and generated over 40,000 jobs in the past three years. Complete results of the Inc. 500|5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/500.

“WebiMax is one of the fastest growing private companies not just in the United States, but also in our industry,” states Wisnefski.  “Our commitment to delivering high quality and innovative online marketing services to more than 800 clients worldwide has earned us this distinction and I thank the individuals at Inc. magazine for this representation.”

Methodology

The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011.  The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.  Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today.  For more information, visit http://www.inc.com/500.

About WebiMax.

Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was named to the 2012 Inc. 500 (No. 37 overall) and was also selected as one of America’s Most Promising Companies (2011) by Forbes Magazine (No. 30 overall).  The company employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

MOUNT LAUREL, NJ – Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.”

According to a research study conducted by eMarketer, online advertising spending will surpass print advertising for the first time in 2012, and is projected to reach $40 billion.  Furthermore, online advertising spending is expected to reach $62 billion by 2016.

Wisnefski announced “2012 is a pivotal year for online marketers because advertisers have had some time to digest the results of other online marketing initiatives they have seen, and are starting to understand its real impact on brand visibility, and ultimately their revenue.”

WebiMax is certainly feeling the impact of a growing industry as evidenced by their success in the first half of 2012.  Revenue is up more than 5,600 percent from 2008, and the company is strengthening its balance sheet and income statement in order to further expand operations and continue to reinvest in the company including key areas of personnel and technology / innovation.  In addition, the company is on-pace to surpass 2011 revenues by a projected 150 percent.

In June, WebiMax announced the addition of Bill Slawski.  Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics.  Mr. Slawski covers Google, Inc. and other related industry movers.  In addition, he successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.

In a recent company email, Wisnefski announced “Ultimately, in today’s ever competitive global market, it is very easy for businesses to fail from poor performance.  Fortunately, WebiMax has been able to leverage a growing industry and refine our processes with the changes to the global market to compete with larger and well-funded organizations. The second half of 2012 looks promising for WebiMax, as the company continues to reinvest in their core products and services and personnel.  In addition, the company has experience a 200 percent increase in new client acquisition in 2012.

About WebiMax:

Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was selected as one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal.  WebiMax employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

Facebook announced their Q2 earnings this evening at 5:00pm, New York time, via conference call with shareholders.  The social media firm was expected to announce earnings of $0.12 per share on revenues of $1.16 billion.  Facebook announced earnings of $0.12 per share on revenues of $1.18 billion which was in-line with analysts’ expectations, however their stock price is down more than 11 percent in after-hours trading.

Kenneth Wisnefski, founder and CEO of WebiMax, visited with Bloomberg today and spoke with Mark Crumpton, on his show The Bottom Line.  Wisnefski, a social media expert and serial web entrepreneur, told Crumpton “Facebook’s growth is slowing down and investors are meeting it with a lot of distrust at this point.”

Facebook spent approximately $1.93 billion during the quarter, as the company continues to invest heavily in recruiting key talent, research and development, and reinvesting in current technology.  As of today, the company employs slightly less than 4,000 employees.

“There is a lot of concern with advertisers right now that they are not seeing the type of return that they would like to see from Facebook,” states Wisnefski.  “Advertisers have thus started to shy away from it.”

Facebook indicated that advertising revenue accounts for 85 percent of overall revenues.

While Q2 was in line with analysts’ expectations, investors were looking for more from Facebook, including a significant increase in revenues and earnings per share.  The in-line results have sent the stock to an all new low since going public in March.

Wisnefski argues that Q3 should be a profitable and successful quarter as there are multiple products the company is rolling out that has not had enough time to mature at this point.

“Facebook launched mobile ads this quarter and are still in the introduction phase of the product life-cycle,” states Wisnefski.  “Sponsored Stories (as they are labeled), are posts and other actions by brands and consumers that are promoted by a brand.  Sponsored Stories have been effective to this point, as they have a click-through rate of 1.14 percent, almost double the rate of .59 percent for ads in the news feed of desktop users.  In addition, the click-through rate for Sponsored Stories was 53 percent higher than standard ads.”

Facebook faces significant challenges ahead, none more than convincing marketers and advertisers that advertising on the social media platform has its benefits and generates a return for advertisers.

Wisnefski concluded his conversation with Crumpton with the following thought “I think Q3 stands to be better than Q2, as now the company is in position to start showing some value.”

MOUNT LAUREL, NJ — (July 24, 2012) – The egregious developments that have been unfolding in the Penn State scandal have all in society watching in great sympathy for the victims of the cases, but alongside these individuals and their struggle, is the fight for all those not responsible at the university that are now charged with rebuilding the school’s reputation as a quality institution.  Kenneth Wisnefski, founder and CEO of WebiMax announced “there is a dynamic shift in the way a brand-reputation is more susceptible in the digital world”, and furthermore declares “crisis communications techniques have made major strides in becoming a digital format.”

This tragic Penn State case is another example in a long line that brings to light how brands, and their large affiliations, can be negatively impacted to a great degree by the actions of a small number. In this case, most throughout their entire community including alumni, affiliations, athletes, as well as current and future students were not involved but will be impacted by the University’s tarnished reputation.

“Now with the evolution of technology, instant communication, mobile, social media, and the 24-hour news cycle” states Wisnefski,  “brands of universities, businesses, celebrities, and other entities are more vulnerable to lasting damage than ever before.”

With Penn State, those involved within the scandal made decisions that continue to have devastating effects on many people as well as the image of the university.

“One of the major problems that are evident by the University’s response is that current officials have not taken a fully transparent approach and have not been as proactive in their management of the institution’s image and reputation as they could be,” states Wisnefski.

As the amount of these cases continues to occur, Wisnefski sees a call to action for executives and marketers alike to pay greater attention to taking a more proactive brand management approach starting from the top.  They must realize that there is a message in all decisions and actions taken, and a pre-emptive brand strategy forces executives to make the right decisions based on ethics first and the message that their action or inaction will send as a result.
“Those in the public eye must have this realistic understanding, that is, the best way to conduct your business and control image. But when crises do happen, there needs to be reputation control through open communications and a proactive approach,” states Wisnefski.

As Wisnefski declares crisis communications plans are making a shift from traditional response techniques to a digital format, social media plays the more significant role in modern-day crisis communications strategies.  A recent press release by Gartner, Inc., states that by 2015, 75% of organizations with business continuity management (BCM) programs will include social media services in their crisis communications plans.

Facebook declared during the IPO that over 20 billion minutes are spent on the social media profile each day by their 900+ million user base.

“The difference we are seeing with Penn State University is they are not engaging their community of over 270,000 Facebook followers and 44,000 Twitter followers in their response techniques,” states Wisnefski.  “They seem to be operating under an older crisis communications model that does not incorporate the use of social media and other digital components.”

However, Wisnefski also states that it is the careful planning and preventative measures that need to be in place in order to hedge against such damaging blows to a brand’s reputation.

“Furthermore, we have seen the majority of branding professionals not plan effectively and choose not to add a social media component to the crisis communications plans until such an unfortunate event takes place, and it is too late,” concludes Wisnefski.

It is in the planning states that branding professionals and marketers need to incorporate social media into their plans, as the landscape moves from a traditional to digital format.

Less than 2 months after Facebook’s botched IPO, the social media titan seems to “want” to make a comeback and win over investors once again.  The company is developing a “want” button, aimed at creating a virtual wish-list for their 900+ million users.  Additionally, General Motors, who ended their Facebook paid advertising campaign due to unimpressive results, is in talks to resume their paid advertising campaign worth a reported $10 million annually.

Last week, I had the pleasure of visiting with FOX News and discussed the chance that Facebook is making a return to the credibility it once had.

A few notable points stick out to me:

Development of the “Want” Button:  Industry experts have found in Facebook’s sourcecode a new button, titled “want”.  This button is comparable to their “like” button that is current, however this time, it gives consumers the ability to express their intention with a product or brand.  I like this for Facebook.  As I state in the interview, this takes some of the work away from investing in market research, and almost allows companies to have their own research conducted through the social network.  Imagine you are a television manufacturer and hundreds of thousands of people click the want button, you will immediately see what type of ROI you can expect to make on this particular product.

Facebook Jobs Board: Facebook is in a very strong position to launch a sort of “jobs board” that would directly compete with LinkedIn, Monster, and CareerBuilder. Consider this: Facebook stated during their IPO that users spend an average of 10.5 billion total minutes per day on the platform.  Small businesses (who already have a follower-base on Facebook) can post jobs and disengage from Monster and CareerBuilder, and ultimately save costs from posting on these career websites.  Facebook certainly has the reach needed to market this service with over 900+ million global users.

These developments and anticipated announcements all point to a possible Facebook comeback.  Already, the firm is more than 20% above their low since having gone public.

The United States Supreme Court largely upheld the Affordable Care Act in a 5 to 4 decision.  The bill marks a major victory for the Obama administration and will have a major impact on small business owners that own and operate U.S. based companies.

There are two main ways that the bill will leave its mark.  First, small business owners that currently offer health-care to their workers can reduce their costs by an estimated 5 to 10 percent on average.  There are even tax incentives for companies that offer health-care coverage to their workers.  On the other hand, however, some small business owners that employ closer to 100 workers may choose to not offer coverage to their personnel as the taxes they will pay in penalties are actually cheaper than offering benefits.  The worker then needs to find coverage on their own as stipulated by the individual mandate.

This is an ongoing debate that has governing officials and small business owners weighing their options.

It is hard for companies to balance costs with taking care of their employees.  Statistics gathered from healthreform.gov, a federal government website managed by the U.S. Department of Health and Human Service, indicates 33% of the 13 million uninsured Americans work for firms with less than 100 personnel.  With the dramatic rise in healthcare costs, it has become challenging for Entrepreneurs and small business owners to offer these benefits to their workers.

As the Obama Administration has marked this a pivotal win in an election year, entrepreneurs and small business owners alike will have to make equally tough decisions as members of the Supreme Court made during yesterday’s ruling.  Small business owners must decide whether to offer health-care coverage or pay the taxes which may be less expensive.

Up to this point, there has not been enough done to support small business initiatives with taking care of workers.  For example, the health-care law did not require small business owners of a certain size to offer coverage.  Republicans are calling for an appeal to the law, including Republican Presidential hopeful Mitt Romney, who stated if elected President, his first day in office he will appeal the law.

From 2000 to 2007, the percentage of small businesses offering health-care coverage and related benefits fell from 68% to 59% as indicated by healthreform.gov.  During the same time period, health-care costs rose dramatically.  In fact, most small business owners state the reason they choose not to offer health-care to their workers is due to the rising cost in premiums.

It seems clear that until the rising costs are addressed, the problem cannot be solved; then enters the debate of “doing the right thing”.  That is, offering your employees coverage and thus increasing your costs, or savings and continuing to reinvest in the company.