MOUNT LAUREL, NJ — (June 20, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the addition of SEO industry expert Bill Slawski (Virginia Beach, VA) to the WebiMax team.  Mr. Slawski joins WebiMax as a senior-level consultant and brings with him over 15 years of experience in the search engine optimization industry.

“I am delighted to announce the addition of Bill Slawski to the WebiMax Team” said Wisnefski.  “Mr. Slawski is well-regarded as an expert in our industry and has developed a professional reputation in search engine theory and innovation since the mid-1990s.  WebiMax is continuously referred to as the leader in our industry and we continue to reinvest our resources to expanding our operations and adding key personnel including Mr. Slawski.”

Bill Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics.  Mr. Slawski covers Google, Inc. and other related industry movers.  He successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.

“SEO has been evolving and growing over the past few years in directions that point towards the search engines looking at new signals such as authorship markup and reputation and trust scores for authors on the Web,” states Slawski.  “Both Google and Bing are also looking to show us a more semantic web, with new knowledge base displays and results.”

Mr. Slawski announced his acceptance in a company email.

“I started promoting websites in 1996, and have been carefully tracking and analyzing patents and white- papers from the search engines for a few years at my site SEO by the Sea. I’m excited about joining WebiMax and have a team to work with that’s as excited as I am in meeting some of these new challenges the search engines are bringing to us.”

About WebiMax:
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO, E-commerce solutions, social media, web design, pay-per-click management and reputation management.  The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal.  WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

MOUNT LAUREL, NJ — (May 31, 2012) – WebiMax, a leading online marketing firm, will host a Webinar on June 5, 2012 at 2:00pm EST discussing the recent Google Penguin data refresh and the future of online marketing.  Seats are still open although they are filling fast.

“I am pleased to announce we currently have over 500 registrants for our webinar” said Kenneth Wisnefski, who founded WebiMax in 2008.  “Our team of experts will discuss the update in addition to offering tips for recovery and speak toward the future of online marketing.”

The panel will include Kenneth Wisnefski, founder and CEO, Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, Director of SMO, and Chris Countey, Director of SEO Strategy at WebiMax.

Google, Inc., who maintains 66.4% of the U.S. search engine market share (according to comScore), released a major algorithm update titled “Penguin” on April 24 impacting 3% of all search queries.  Their intention is to target search engine spammers and black-hat SEO tactics.

“The most common problem we are observing in the community is that there is a significant amount of marketers and advertisers who are unaware of the update and how their site has been affected” states Todd Bailey.  “The fact is, Google updates their search algorithm over 50 times a month and many marketers lack the resources to stay up to date with the intense amount of changes.”

Bailey also states that “no WebiMax clients suffered from the Penguin as a direct result of our efforts”, and furthers “WebiMax has a mass amount of resources in-house and are helping over 75 new clients acquired in the past month after they were negatively impacted by the update in late April.”

“The Penguin update may be the single most important change Google has made to its search engine in the history of online marketing,” states Chris Countey.  “They [Google] are looking for very specific types of links, some that companies are not even aware they have in their portfolio.”

With over 12 million U.S. searches conducted on Google last month alone, approximately 360,000 search queries were impacted.  Such characteristics, including excessive links from low quality websites, unnatural links to increase PageRank for a specific keyword, and high keyword density, were targeted, amongst others.

At the time in which the Penguin update was officially released, Michael Stricker contends that many webmasters were unaware of it.

“We are distressed that many responsible webmasters and online business operators have suffered from Penguin and don’t even know where to turn for help, how to identify the precise issues, what to do to fix their problems or how to build new traffic streams to transcend future updates,” states Michael Stricker.  “Therefore many missed the warning about their significant drop in organic search engine traffic as a result of the Penguin algorithm update.”

Registration is open until 2:00pm EST on June 5 and individuals can register here.

Pictured from left to right: Chris Countey, Director of SEO Strategy, Todd Bailey, Vice President of Marketing and Digital Strategy, and Michael Stricker, SEO and Social Media Strategist

MOUNT LAUREL, NJ — (May 24, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing on June 5th at 2:00pm EST.  The Penguin was released in late April and is a major update to the search engine’s algorithm and has impacted the entire search community.

“I am pleased to announce that this webinar will be hosted by WebiMax’s own Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, SEO and Social Media Strategist, and Chris Countey, Director of SEO Strategy,” states Wisnefski.  “Our experts will discuss relevancy, SEO signals (including links, social & relevancy), the impact of the Penguin update and how to recover, Google’s Knowledge Graph, and more.”

Google states the Penguin update is another necessary step toward eliminating spammy websites from their search engine, and further declared there are over 50 updates each month, causing webmasters to scramble to stay informed.

WebiMax employs some of the most talented webmasters in the search community and feels it is necessary to host this type of webinar,” exclaims Todd Bailey.  “We have the resources in personnel and experience to be able to discuss best practices including how to adjust your website to the Penguin update and further discuss the future of internet marketing.”

The Penguin update webinar is open to the public but has a limited amount of seats.  It will take place on June 5th at approximately 2:00pm EST.  All interested may register here.

About WebiMax:
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management.  The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal.  WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

Since coming online in 2004, Facebook has risen to the top of the social media landscape and asserted itself as the essential platform for connecting with people over the internet. Now, with over 900 million users, it is extremely popular and being used at an increasing rate as a marketing and advertising platform for businesses across all industries. Although, there is considerable worth for businesses on the platform, the value of it for these specific purposes varies greatly.

Within marketing, Facebook is excellent for branding, engagement, and growing reach, but with advertising it is not so cut and dry. Advertising on Facebook is great for some brands but it simply does not give adequate ROI for many others as evidenced by the timely withdrawal of General Motors’ (GM) advertising efforts on the platform. This is the essential point of the company’s disappointing IPO. The company has assumed an advertising-focused business model to capitalize on their massive stores of personal information in order to generate their revenue, but the nature of advertising on the platform cannot support the valuation that was seen in the run-up to the launch.

For a company that generates 82% of its revenue from advertising (first quarter 2012 figures), Facebook’s advertising model needs to be more robust across the board for it to be the sustainable long-term income generator that the initial valuation positioned it to be. The reality is their advertising model does not reflect this as the average quarterly revenue per user is only $1.21, compared to AOL’s $2.39, and Google’s $7.14. With that said Facebook will have value and indeed make money, but the significant variance in advertising ROI is the primary element that will prohibit them from generating the kind of advertising revenue that would justify their desired value.

Additionally, the very climate that gave legs to Facebook’s growth is also a threat to its long-term viability. Online social behavior is very dynamic and there is inherent vulnerability in Facebook’s product – its user experience. Facebook is built on user behavior and the experience they have with the site, and there is no guarantee that current positive behavior will continue. If behavior changes negatively over time and users engage with each other less or spend less time on the platform (as has been experienced in Australia), the value of ads will drop and the company’s worth will be degraded. Such “Facebook fatigue” has been seen in pockets already and there is potential for more of this in the future.

Similarly, the social media industry is constantly evolving in terms of what users want, what is possible, and the inevitable competition that arises. With advances in all facets of technology growing so quickly, from the functionality of the standard web, to mobile devices and smart TV’s, the way users engage with social media and what they look for will undoubtedly change. In this process, it is possible for strong Facebook competitors to arise offering something new and different, two elements that gave life to Facebook early on. What gives Facebook its strength is its popularity and user-base size, but these numbers are not set in stone as their competition increases. The recent rise of Pinterest, which recently became the fastest standalone website to surpass 10 million visitors-per-month, is a firm example of such competition as it offers something very different than what Facebook delivers.  The argument is not that Pinterest, or others, will directly overtake Facebook but that Pinterest and other news platforms will steal time spent on social media away from Facebook, devaluing its revenue-generating ads.

Facebook certainly has a future, but it is likely not anywhere near as bright in financial terms as the build-up to its IPO would lead us to believe. Those looking to market themselves and gain exposure by engaging with customers on the platform, do so purposefully as there is significant return for the relative cost. For advertising, though, businesses should evaluate if it is the right option for them based on the products they sell and the type of conversions they are looking for. In the end, the future direction of Facebook depends on their ability to respond to changes in the social landscape as well as improve their advertising offerings and larger revenue generation model, a tall task given the discussed inherent challenges.

In the digital age, Internet security is a growing concern amongst Web users not only domestically, but on a worldwide scale.  Since its inception, the Internet itself has remained free of international censorship and government oversight.  However, cybersecurity is an issue that continues to create controversy, as some believe that a truly secure Internet may only be possible by sacrificing user privacy.

Recently, proposed bills such as SOPA and PIPA have stalled, largely due to negative backlash by Internet companies and more importantly, the Obama administration.  The well-documented intent of those bills was to eliminate piracy of copyrighted material online by allowing the U.S. Government to block websites.  President Obama indicated that Internet piracy and security are both significant issues, but such bills could potentially stifle innovation and damage the integrity of the Web.

Today, a new proposal regarding the important issue of online security is gaining momentum in the U.S. House of Representatives.  The bill, known as the Cyber Intelligence Sharing and Protection Act (CISPA), was introduced by Michael Rogers (R-MI) and is intended to defend American Internet companies and U.S. Government sites from security threats.  Although this bill differs from both SOPA and PIPA in many ways, it is surrounded by similar controversy.

Should CISPA be signed into law, it would grant any U.S. Government agency the power to attain user information from sites such as Facebook, Google or any other private company in the event of a “cyber threat.”  The bill defines such threats as, “efforts to degrade, disrupt, or destroy government or private systems and networks.”  Any gathered information on users suspected of involvement in such threats is then forwarded to the Department of Homeland Security.

Known supporters of CISPA include Microsoft, Facebook and Google.  However, the bill is opposed by the White House and President Obama has already announced that he will veto the bill.  The official position of the Obama administration is as follows:

“Cybersecurity and privacy are not mutually exclusive. Moreover, information sharing, while an essential component of comprehensive legislation, is not alone enough to protect the Nation’s core critical infrastructure from cyber threats. Accordingly, the Administration strongly opposes H.R. 3523, the Cyber Intelligence Sharing and Protection Act, in its current form.”

CISPA has recently been passed by the House of Representatives, despite the opposition in the White House.  However, the bill has been amended to help protect the privacy of individuals.  Regardless of the changes made to CISPA, opponents of the bill remain unsatisfied.  There is still debate over the broad and somewhat non-specific nature of CISPA, that some view as a greater threat than cybersecurity itself.  Supporters feel that CISPA is an effective countermeasure against hackers and does not eliminate or reduce the privacy of American Internet users.

The Obama administration is backing a Senate-proposed alternative to CISPA, which would grant power to the Department of Homeland Security to monitor the Internet for cyber threats.  Internet users, online companies and the government are all going to play instrumental roles in the future of cybersecurity and individual online privacy in the months ahead.  As this situation moves forward, it poses a very important question that is relevant to the entire online community: Can Internet security be achieved without compromising privacy?

Kenneth C. Wisnefski, founder and CEO of WebiMax is pleased to announce that the company has entered in to a strategic partnership with AspDotNetStorefront, a leading e-commerce shopping cart platform.

Officially launched in 1997, AspDotNetStoreFront is utilized by more than 10,000 users.  The strength of the platform is that it is filled with many components that clients need, including plug-ins, built-in search engine optimization, promotion and marketing tools, and the flexibility and stability of the .NET platform.

“AspDotNetStorefront gives their clients many competitive advantages, not least of which is the fact that the e-commerce shopping cart platform is search engine optimization friendly, an area in which WebiMax is the market leader,” states Wisnefski.  “Natural search plays a critical role in the e-commerce space and this partnership helps both parties join forces on their strengths to deliver a highly valued product that can help increase revenue for retailers using the platform itself,” concludes Wisnefski.

“Our partnership with WebiMax joins two industry leaders and helps us enhance our products by adding additional SEO technologies to our state-of-the-art e-commerce platform,” states Dana Greaves, CEO and President of Vortx, Inc. and AspDotNetStorefront.  “Our innovating products have helped major retailers and Fortune 100 companies successfully execute e-commerce initiatives and we continue to be positioned as our industry leader,” concludes Greaves.