Tag: link building

Tag: link building

The Anatomy of a Successful SlideShare

SlideShare is a global hub for content. It’s a powerful marketing tool that enables users to create engaging presentations. Since it’s owned by LinkedIn, its community unsurprisingly consists of professionals and B2B companies. With the combination of valuable information and eye-catching visual content, SlideShare can significantly improve your inbound marketing strategy. So what are the […]

Guest Blogging is A Lot Like Dating: You Make Your Own Luck

Let’s be honest: in 2016 guest blogging is difficult, and at times, it feels like an impossible task. If you market your website online, chances are you spend hours upon hours looking for new opportunities and pitching topic after topic only to be met with a response of “sorry, not interested.” After so many rejections […]

Building Better Links: A Realistic View of What Constitutes a Strong Link Profile

Every SEO wants the “perfect” link profile, amongst other things.  Many digital marketers hope to one day achieve a solid link profile consisting entirely of high-quality, high-authority pages from well ranked, reputable domains.  However, a majority of websites, at one point or another, have received a less-than-desirable link or two.  Despite the occasional (and virtually […]

A New Kind of Link Profile

Link building strategies have come a long way since the early days of SEO and search algorithm updates such as Google’s Panda and Penguin have made the process even more complex.  Formerly, link profiles existed merely to bolster the authority of pages within the SERPs.  However, the quality of those backlinks was not deemed to […]

Building More Relevant Links on the Post-Penguin Web

The effects of Google’s Penguin Update have been felt by many webmasters and digital marketers over the past six weeks.  Not surprisingly, a large percentage of sites impacted by the update were penalized due to their link profiles.  Before April 24th, paid links were prevalent throughout the Internet, but many link farming companies were reeling […]

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