Tag: link building

Tag: link building

Building Better Links: A Realistic View of What Constitutes a Strong Link Profile

Every SEO wants the “perfect” link profile, amongst other things.  Many digital marketers hope to one day achieve a solid link profile consisting entirely of high-quality, high-authority pages from well ranked, reputable domains.  However, a majority of websites, at one point or another, have received a less-than-desirable link or two.  Despite the occasional (and virtually […]

A New Kind of Link Profile

Link building strategies have come a long way since the early days of SEO and search algorithm updates such as Google’s Panda and Penguin have made the process even more complex.  Formerly, link profiles existed merely to bolster the authority of pages within the SERPs.  However, the quality of those backlinks was not deemed to […]

Building More Relevant Links on the Post-Penguin Web

The effects of Google’s Penguin Update have been felt by many webmasters and digital marketers over the past six weeks.  Not surprisingly, a large percentage of sites impacted by the update were penalized due to their link profiles.  Before April 24th, paid links were prevalent throughout the Internet, but many link farming companies were reeling […]

Rethinking Linking – Link Building to Last

  Discussion has arisen in the world of link building of late, for good reason.  Google made modifications; the search engine came down on suspicious linking practices.  The purpose is to rid the Web of unrighteous rankers and unscrupulous link building practices. I’ve read a number of posts, urging clients and brands to rethink linking.  […]

S(eo)aturday Roundup

WebiMax How do you know if you’re getting the scoop on Snoop or some impostor?  Facebook’s name-verification facelift. If you didn’t get notified, you need to raise your level of clout… Badgeville also made changes, integrating information from Klout, giving brands the ability to interpret if social ‘studs’ or ‘duds’ are taking part in ‘gamification.’ […]

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