Tag: marketing

Tag: marketing

Email Marketing By The Numbers: An Infographic

Email marketing is a great strategy to educate others about your business and nurture leads. Email marketing allows you to keep in touch with potential and existing customers by letting them know about news within your industry, business promotions and sales, and more. So why invest in an email marketing campaign? We’ll let the statistics […]

SEO 101: An Important Lesson in Social Media Marketing

In the early days of the Internet, text was the predominant medium through which information was shared with the masses.  In a time before broadband connections, HD videos and even Facebook, the Web was more about functionality than style.  While these technical limitations made for a lackluster user experience, they did create a solid blueprint […]

Manager Monday: How to “Lean In” to Your Social Media Marketing Campaign

Last night, I started reading Sheryl Sandberg’s book Lean In: Women, Work, and the Will to Lead (and subsequently developed a strong feeling of jealousy that our Marketing Coordinator, Danelsy Medrano, saw her present at last month’s Greater Philadelphia Chamber of Commerce event). I’m not sure what captivated me more: Sandberg’s journey to becoming COO […]

SEO 101: Bringing It All Back Home

A common concern (or more accurately, misconception) amongst business owners is that Internet marketing is an unquantifiable or even abstract enterprise.  Although any SEO would vehemently disagree and offer up a plethora of resources which serve to disprove such claims; there are still doubters. So, how exactly does one measure the ROI of search engine […]

SEO 101: A Guide to Creating the Perfect Content Marketing Strategy

In many of my previous posts here on, I’ve discussed the importance of content.  Blog posts, press releases, videos, images and other forms of media on the Web can not only drive traffic to your site; but enhance your brand’s overall reputation, visibility and earning potential as well. Speaking of blogs, I read a […]

Breakaway from the Broken-Record Approach

  By now, if you’re reading me, you understand online marketing is marketing in essence.  Marketing involves relating to people.  People can be creatures of routine; yet, life is not so pragmatic.  Exceptions do and will always exist; people are extremely dynamic as well as routine.   How many interests do you have?  I’ll assume […]

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