In yesterday’s post, I opened the discussion of Twitter’s varied use by non-marketers and covered two interesting and innovative applications of the technology. The first is that of Francis Kariuki (@Chiefkariuki), the Kenyan administrative chief that uses twitter to get ...
Twitter, the most popular microblogging site on the internet, offers instantaneous communication and unique engagement opportunities for businesses to connect with members of their audience. Twitter indeed offers two-way communication, but a recent study by Conversocial shows that many big ...
Athletic and cultural giant Nike had a significant misstep last week when they named a limited edition shoe after the drink known in this country as a “Black & Tan,” a layered combination of a stout and lager beer. The ...
The results of a marketing study that Facebook conducted in collaboration with Forrester Research were recently published. They reveal some very interesting and significant changes in the world of marketing, and how professionals in the field now approach the task ...
How did you find this post? Is WebiMax doing a good job branding? (You knew to come straight to the site). Did you come from one of the search engines? “SEO company” (as well as related derivations) is a ...
I really appreciated this recent article on TechCrunch that detailed five main reasons for which companies experience failure in their Facebook marketing endeavors. The fact of the matter is that Facebook marketing possesses a world of potential in profitability – ...
