I really appreciated this recent article on TechCrunch that detailed five main reasons for which companies experience failure in their Facebook marketing endeavors. The fact of the matter is that Facebook marketing possesses a world of potential in profitability – but only if it is used correctly, and consistently.
Do note that the key word here is: consistently. Everything that this article lists as highly effective Facebook marketing tips ultimately lead to the main point that properly investing in a consistently-maintained SEO and social media marketing plan is what businesses really need to do to succeed in “F-commerce,” which is the new term for product and service marketing on Facebook.
One thing that this article states is that the social media plan of a company should not be primarily relegated to employees as a task that they must complete part-time or whenever they have time. A company needs to update and regulate its presence on social networks on a continuous basis. This means that Facebook posts and Tweets must be made not just every day, but ideally multiple times in a day. The social media world is a huge competition for grabbing attention to your product, service, or brand, and in order to compete, businesses must constantly engage with customers, clients, and more on the wide variety of social media platforms.
Another point made by this Facebook is that businesses spell failure for their Facebook storefronts when they don’t make them “social friendly” enough. This means creating the atmosphere of a store, but on a Facebook brand page. How does a business accomplish this? The answer is simple: engagement with fans and other users. Running contests for fans to enter with attractive prices; taking polls and surveys that invite users to give their commentary on the business and how they would like to see it improve; the list goes on and on. With the right initiatives and engagement, businesses can really draw fans in to ultimately provide profitable results.
These are only just two of the five points made in the TechCrunch article, and I invite anyone who is interested – especially SEO marketers – to check it out and consider how they can best utilize these strategies to improve their Facebook marketing campaigns.
At the Facebook Marketing Conference that was live-streamed on Wednesday, February 29, 2012, Facebook unveiled some interesting and important new marketing solutions for businesses both big and small. There are several key points from the conference that TechCrunch decided to highlight in a recent article. Overall, the general goal that Facebook seems to be striving towards is creating a more streamlined ad experience that would improve the user experiences of its site, and force businesses to develop more creative SEO and social media marketing campaigns that feature engaging content.
One key point is the changing of Facebook brand pages to the Timeline format, which has already been offered to regular Facebook users to adopt at the beginning of this year. The Timeline offers brands the opportunity to present content in a relatively attractive way, and not restrict themselves to the consecutive time sequence that had been the norm since Facebook’s early history.
A major change that will be coming to brands’ Facebook pages, however, is the removal of the “Like” button. Heretofore this was used to create involved interactive experiences for the fans of brand pages, as well as to enhance the authority of companies and brands on Facebook and the web in general. Many marketers aren’t too happy about this feature being taken away.
The introduction of the Reach Generator ended up being one of the more significant highlights of the Facebook Marketing Conference. The service is primarily aiming at large companies which have big spending budgets, and is thus priced accordingly. What the Reach Generator offers to marketers is the option to pay a fixed fee based on the number of their brand pages’ fans. Facebook then guarantees that 75 percent of those fans will be exposed to ads of that brand over the course of the month, and around 50 percent will be exposed to that brand’s ads each week. This amount of exposure can significantly benefit those businesses that are able to sign up for them.
The other main points of the conference can be reviewed here. It will be interesting to see the new SEO and social media marketing initiatives businesses will be rolling out under these changes.
MOUNT LAUREL, NJ — (Jan. 26, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the company launched an extensive SEO Reseller Strategic Partnership Program. Officially launched in the beginning of 2012, the partnership program is aimed at providing search engine optimization services to advertising agencies that lack this avenue. In addition, Wisnefski announced sales veteran Stan Evans as Director of Strategic Partnerships, and head of the program.
“I am pleased to announce WebiMax’s extensive SEO Reseller program is fully launched and operating,” states Wisnefski. “Partnering with advertising agencies not only gives the partner the ability to offer a full-suite of SEO services to their clients, they also earn residual revenue which represents a win-win for both parties involved.”
Stan Evans has over 14 years of Internet Marketing experience, and 15 years of experience as a senior-level sales executive penetrating and growing Fortune 100 companies across many industries. His reputation for successfully managing strategic partnerships is invaluable in helping companies grow and enter new markets.
“Forming strategic partnerships is all about communication and transparency, in addition to understanding the client’s needs,” states Evans. “WebiMax is well-known for our customized approach, high-level of communication, and our commitment to obtain measurable results for our clients. Add those traits to our industry-leading SEO services and we have highly successful solutions available for our Partners and their clients,” concludes Evans.
The partner can choose to offer SEO services either through private label initiatives or direct referrals to WebiMax. What’s more, SEO Reseller program gives both parties increased leverage to better serve their customers, which in turn, results in enhanced brand loyalty and client retention.