Moz, creator of popular SEO tools like Open Site Explorer (tracks links pointing to websites) and MozBar (ranks websites’ authority), does more than create amazing tools that make the lives of website owners and online marketers easy. Moz also hosts an amazing resource that helps you understand every important Google update and algorithm change made since the year 2000.
If you already know Moz, you may already be familiar with the resource I’m about to spill. But if you don’t know Moz, or just use it for its awesome (partially-free) SEO tools, you’re going to love me for sharing this with you:
With the Change History tool, Moz provides a history of Google updates and algorithm changes from 2000 to present, offering brief descriptions and one or two links to highly informative articles on the subject. These articles are by trusted sources like the Google Press Blog, Search Engine Land and Moz contributors themselves.
Read through this entire list and I guarantee you you’ll become more Google savvy than 90% of people who own and operate websites. Do a little each night or breeze through it all in one sitting. Trust me, the investment of time is worth it if you’re serious about getting found on Google and understanding the search engine landscape better.
And rest assured, this isn’t a boring list. Google, as a company that’s passionate about delivering the best search results, has quite a number of updates that will amuse you and, at the same time, make you feel good about relying on it so heavily.
One update I came across that made me especially proud to be a Google freak was the “Payday Loan” Update. This update targeted the Internet’s “spammiest” queries – those related to payday loans and pornography. According to an article by Search Engine Land, “this update impacted roughly 0.3% of the U.S. queries, but went as high as 4% for Turkish queries where Web spam is typically higher.”
And with an average of 5-plus billion searches per day, that 0.3% accounts for about 150 million daily searches.
Right now, you may be asking “Rob, why didn’t you just share this Change History via Twitter, Facebook and Google+? The link to the Moz page would have sufficed.”
Well, for one, I love talking to you; and two, I also wanted to share this handy Google Search Timeline with you.
In my opinion, if you’re interested in learning the most you can about Google in as little time as possible, this chart and the Moz Change History are the only things you need to study.
Learn more about Google and, in turn, rule the web more effectively. Remember, Google is how you get found. So it’s worth investigating how you get found (repeated phrase intended).
With Google’s increased scrutiny of link profiles, there is some debate on whether or not guest blogging is beneficial to businesses. However, if done moderately with the right partners, guest blogging can be extremely valuable. Guest blogging isn’t only a link building tactic; it’s also a great way to build your credibility, your community, and expand your customer base. When you decide to guest blog for someone, it’s important to put your best foot forward to produce high quality content. After all of your hard work, you don’t want the result to be posted just anywhere – which is why it’s vital to find a guest blogging opportunity that fits your needs and will be the most successful.
When guest blogging, it’s important to consider your audience, as well as the tone of your content. The difference between a conversational tone and a more scholarly article will define what type of blog your piece will be hosted on, which can help you to narrow down your options.
Below are five steps to finding the right guest blogging opportunity.
- Search for potential blogs to host your content on
- Check for domain authority and link profile
- Check for engagement
- Begin building a relationship with potential blogger
- Reach out to blogger with guest blog proposal
The easiest way to start off is by using Google Blog Search. Try using some version of [inpostauthor:guest "keyword"] or [inurl:guest "keyword or topic"] and see what comes up. If you find that the results are few and far between, try using a broader keyword. There are also a variety of guest blogging platforms on the web that allow you to meet up with other bloggers.
Credibility and quality go hand-in-hand, but sometimes it may be a little difficult to tell how authoritative a blog is simply by looking at it. To get a clear-cut answer, you can easily take a look at the blog’s domain authority and link profile. You can do this by installing the SEO Moz toolbar onto your browser or typing the URL of the blog into Open Site Explorer.
Social media is an important aspect of choosing a blog, and is a tell-tale sign of the blog’s engagement of its readers. Search for posts and look for comments readers have left, as well as options to share via various social media outlets like Twitter, Facebook, Google+, and LinkedIn. Take a look at their Twitter page and see what kind of following they have and how often they interact with their followers. The more interaction, the better!
Once you’ve found a blog that meets your criteria, building a relationship before proposing a guest post is key. Share their posts, comment on their content, and interact with them via social media.
Let them know why you think it’s a good fit for their blog and tell them how you can help promote the post on your end.
Guest blogging is a powerful aspect of content development that is designed to connect with people, build relationships, and find qualified leads for your business. By finding the right opportunities, you can rest assured that your time was well-spent.