Tag: NBA

Tag: NBA

Social Media to Play a Major Role During the NBA Finals

The much anticipated 2012 NBA Finals is set to tip-off tonight featuring not only the Heat versus Thunder, but also LeBron James versus Kevin Durant.  While the hype for this year’s Finals continues to build, it is important to understand the role that social media plays in this.  Kenneth Wisnefski announces the following in regards […]

The NBA’s Social Media Marketing: A Lesson in Global Branding

Social media has tremendous potential to brands, we know this. But gaining increased exposure for a brand through purposeful engagement with their audience is a skill requiring a number of elements, among them a viable strategy, and is worth a closer look through the actions of a large social player, the NBA. The league has […]

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