Yesterday, a live Twitter session that the National Football League hosted directly with their commissioner, Roger Goodell, certainly created a lot of interest. With the NFL draft only days away, the notion of stirring up some buzz likely motivated the NFL to “expose” Goodell to the millions of fans waiting with questions.
As one would expect, Goodell was barraged with an array of legitimate questions but also a large amount of complete nonsense. #AskCommish provided some extensive humor at the expense of Goodell, and likely set the path for other public figures to avoid such an open conversation with the masses.
(An example of the quick wit of Goodell)
I think these sort of “good” ideas are going to start to fade out as someone with the stature of Goodell may not want to be subject to the public bashing that can come with an open forum. To his credit, Goodell came off as quick witted and funny in many of his responses. I am sure he thought he was going to answer real hardcore football questions, but he was a good sport and did a nice job dealing with some of the nonsense that was thrown his way. The NFL, while a big business, is still entertainment. And this format was entertaining for the fans, but I’m not so sure it was the type of entertainment Goodell was looking for. As we saw a few weeks back in the response to the NYPD’s desire to upgrade their social media engagement, sometimes the best ideas can go terribly wrong.
My favorite Tweet from yesterday is below:
With football season now in full swing, everyone is wearing their favorite team jersey, talking up their team’s success, and undoubtedly expecting big wins and accomplishments for their team. What makes this American sport a favorite among many is that there is always something brewing. From drafts and trades, to injuries and outstanding plays and performances, football season certainly doesn’t go unnoticed. Even fantasy football has become an increasingly popular pastime – and football fans are serious about their team picks. So, what do football and SEO have in common?
If you work in SEO, your main goal is to make it to the top. Well, the same can be said about football. But, they have more in common than just winning. It’s also about perfecting a winning strategy.
Have a strategy
To win anything, you need a game plan. Like designing a play in order to score a touchdown, you need to put together a strategy to help your website make its way to the top. Do you have the right set of tactics for your marketing efforts? Are you able to measure, track and adjust your tactics?
Know your competitor
This is one of the most important points in your game plan. Just like knowing the current standing of an opposing football team, where does your competitor stand in the SERPs? What is your ranking in comparison to theirs? If they are higher than you in the Google standings, what actions are you going to take to move above them? How do they promote a similar product or service, and how can you promote yours better?
Work as a team
Just like a coach needs his team to execute a play, you need a team of online marketers to work together to help you reach your goal. From developers to link builders, content writers and social media marketers, it’s important that you are all aware of the strategy for a successful play.
Be willing to improve
No one ever made it anywhere by sticking to the same routine. If a game plan has failed, why continue to run the same plays? The same theory can be applied to SEO campaigns. If you want to make it to the top of the SERPs, you can’t always stick to the same strategy – you need to discover and find new and better ways to get to the top.
Play by the rules
While football players have referees and whistles, marketers have Google algorithms. You have guidelines to play by to ensure that you play fair. It’s crucial that you play by Google’s rules and make it to the top without performing black hat techniques. A skilled and experienced SEO company will go about winning the right way.
In football and SEO, you don’t want to just win, you want to get noticed. Press releases, articles, blogs and social media are all intricate parts of putting your business in the spotlight. When an SEO campaign works properly, you’ll feel the need to celebrate like a receiver who just snagged a touchdown for the victory.