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Tag: on-site optimization

Tag: on-site optimization

Penguin Refresh calls for a Content Refresh: Rules for On-Site Optimization

Recent SEO news has been heavily focused on off-site content, such as the seemingly unending war that’s currently going on between people who think we still need to focus a lot of energy into linkbuilding efforts, their opponents who think it’s time to lay it to rest, and those who are steadfast proponents of the […]

Branding Considerations at the SEO Point Break

  Search engine optimization and online marketing is about increasing exposure, right?  Wrong.  I think that’s only a part of the ‘movie'; it’s a part of the buildup.  The real ‘piece de resistance’ is what comes after your brand has paddled out into the ocean of online marketing. Don’t just look my way; I’m just […]

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