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Tag: online marketing

Tag: online marketing

Is Snapchat a True Marketing Opportunity for Your Business?

While social media has dominated discussions related to marketing, the question that often arises is how to effectively leverage social media for a strong return on investment. The ability to see value has been harnessed and realized through Facebook, Twitter, and to some degree LinkedIn and Instagram, but the platform that has Internet marketing experts […]

Now on YouTube! “SEO 2014: The Key Metrics Beyond Rankings”

One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed. Traditionally, SEO focused on the movement of individual keywords in the search engine results pages to show the success of a campaign. Today, a strong SEO strategy incorporates social media and public relations as well […]

Finding Your Niche Online

At the dawn of the Internet, the focus by advertisers was on broad, mass appeal advertising. Brands were consumed with generic level keywords and dominating positions around these terms was the sole focus of many companies – and make no mistake, it worked well for those fortunate enough to dominate the search landscape. Over time, […]

Join WebiMax at the International Franchise Expo – Revel in the Opportunity!

If a company is franchised, it’s safe to say that they’re doing something right. Franchising is a business practice that’s experiencing an impressive level of global growth in the current business world. Becoming a franchise is equated with success in large part because it takes a business plan that has proven to be successful to […]

WebiMax Attends the 2013 Paradigm Awards

Last Friday, I attended the 2013 Paradigm Award ceremony at the Hyatt at the Bellevue’s Grand Ballroom in Philadelphia, PA and I was fortunate enough to witness this year’s honoree, Denise Morrison of Campbell’s Soup Company, accept the prestigious award.  Presented by the Greater Philadelphia Chamber of Commerce, the yearly luncheon was organized to celebrate […]

Manager Monday: 5 Social Media Marketing Tips to Learn from Andy Cohen

I love Andy Cohen. For anyone who isn’t a reality TV junkie like me, he’s the Executive Vice President of Development and Talent at the Bravo network. He also hosts the Real Housewives reunion shows and Bravo’s late night show Watch What Happens Live. Basically, he’s who I can thank for bringing level-ten drama and […]

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