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Tag: online marketing

Tag: online marketing

Content Marketing, Social Media, and a New Push-Pull Strategy

Most marketers, I hope, are familiar with traditional push-pull strategies.  But, me being me, I don’t like to assume things–we all know what happens when you do that. If you’re unfamiliar with push and pull marketing, here’s the gist of it: Push marketing aggressively seeks out the consumer, often incentivizing them with discounts and special […]

WebiMax Founder and CEO Kenneth Wisnefski Announces Strategic Revitalization

MOUNT LAUREL, NJ – Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.” According to […]

Soaking in Online Info with a Salted Rim

  How many of you out there read on a regular basis?  In prior generations, the ‘newspaper’ was what most citizens could consider ‘objective’ information.  Today, some ‘news’ has changed (oh boy). Yesterday, the pungent taste of news became more apparent.  While enjoying some local festivities, I had a chance to speak with some citizens […]

The Magic Algorithm Says Your Brand Will Become…

  He did everything he was supposed to.  He sacrificed his free time to study.  He was in band, SGA, and helped at a local convalescent home.  He got rave reviews from several teachers and the principal of the high school.  But, it wasn’t enough.  A former student of mine didn’t get into his ‘A-list’ […]

Would You Leverage Faux SEO “Experts” for Advertisement?

  I just read a story in the New York Times related to Jiffy Lube and it’s recently changed and newly-lubed marketing approach.  The oil-change brand is infusing some humor into its ads and fresh-penned tagline, “Leave worry behind.” Ha ha, I get it, Jiffy Lube; you’re poking fun at consumer anxieties.  Good one!  I […]

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