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Tag: pay per click

Tag: pay per click

Paid Search 101

For many Internet marketers and advertisers, pay per click ads are a double-edged sword.  While their prime placement within the SERPs is ideal, the cost of PPC campaigns can be problematic for some smaller businesses with lower advertising budgets.  However, a balance can be found within most PPC campaigns that is optimal for virtually any […]

Ding! It Takes One to Know a Brand.

  Are you happy to read me; or, do you have a case of the Mondays?  I know I got some people to smile with the Office Space reference.  We maintain things of interest or necessity in long-term memory.  Ingraining company-related sentiments into consumer minds is branding.  Focus on building a brand is a cornerstone […]

Act Now on Pay-per-Click (PPC) Vacation Rentals

  It’s March 20; spring is springing.  Have you planned a vacation?  What about a break from organic search?  Have you moved on down the pay-per-click road yet?  I like to think of PPC as the vacation-rental home of search engine optimization; high costs and needed diligence usually limit longevity of accounts; yet, brands find […]

Location Targeting Now a Part of adCenter, Following AdWords

Microsoft Advertising adcenter is evolving, and the latest changes move the platform closer to Google Adwords in an effort to make terminology and functionality similar to what marketers are using with Google. Ultimately, this is a good move for Microsoft, paid search, and those marketers managing pay per click campaigns and it shows that Microsoft […]

The Future of the Global Mobile Market (With New Numbers)

  We touch on the mobile market from time to time, largely because of the overt SEO and paid search potential that exists with the mobile internet and search. Mobile computing, encompassing that which is done on both smartphones and tablets is growing at a high rate across the world. In markets from the UK […]

Google Ads for Mobile and Tablets

Google released details on their official blog that the company has developed interactive ads compatible on smartphones and tablets.  The new rich media ads are designed to engage the user and create a deeper experience. The Company announced “65% of consumers who own tablets use them at least one hour per day. Consumers are embracing […]

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