For many Internet marketers and advertisers, pay per click ads are a double-edged sword. While their prime placement within the SERPs is ideal, the cost of PPC campaigns can be problematic for some smaller businesses with lower advertising budgets. However, ...
Are you happy to read me; or, do you have a case of the Mondays? I know I got some people to smile with the Office Space reference. We maintain things of interest or necessity in long-term memory. Ingraining ...
It’s March 20; spring is springing. Have you planned a vacation? What about a break from organic search? Have you moved on down the pay-per-click road yet? I like to think of PPC as the vacation-rental home of search ...
Microsoft Advertising adcenter is evolving, and the latest changes move the platform closer to Google Adwords in an effort to make terminology and functionality similar to what marketers are using with Google. Ultimately, this is a good move for Microsoft, ...
We touch on the mobile market from time to time, largely because of the overt SEO and paid search potential that exists with the mobile internet and search. Mobile computing, encompassing that which is done on both smartphones and ...
Google released details on their official blog that the company has developed interactive ads compatible on smartphones and tablets. The new rich media ads are designed to engage the user and create a deeper experience. The Company announced “65% of ...
