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Tag: pay per click management

Tag: pay per click management

Google Ads for Mobile and Tablets

Google released details on their official blog that the company has developed interactive ads compatible on smartphones and tablets.  The new rich media ads are designed to engage the user and create a deeper experience. The Company announced “65% of consumers who own tablets use them at least one hour per day. Consumers are embracing […]

Google the Ultimate Billboard – Owns 44% of Global Advertising Market

Lately, we’ve been covering pay per click and paid search topics as reports illustrate the surge in demand for these advertising services.  Amongst the data that have recently been published, new data released today by ZenithOptimedia (advertising and communications firm), states Google owns 44 percent of the global advertising market.  That number represents a 10 […]

Industry Trends Point to Continued Surge in Paid Search

Paid search has more or less taken over as one of the leading forms of advertising on the internet.  Traditional techniques including mass-media (newspaper, television, radio, etc.) have been suffering over the past couple years as challenging economic times have caused advertisers and marketers to be cautious and even abandon their marketing initiatives. A recent […]

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