Tag: Penguin

Tag: Penguin

Humanization vs. Optimization: A Scratch and Sniff Adventure

Google’s ostensible goal is to create the best corollary to how users browse the web. Without impediment, this would allow Google to eventually provide near-perfect information to the user. Whether by commission or naiveté, the SERPs are not free of the static noise that is SPAM. As such, any methods Google perceives as disruptive to […]

Google Disavow Tool Announced at Pubcon

Matt Cutts, Google’s head of webspam, announced at Pubcon that a new tool: Disavow Links within Webmaster Tools. Google Webmaster Blog: If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of […]

Learning to Persevere and Never Fear in Today’s SEO Climate

It’s impossible to read the latest news in our industry without noticing the tone of immediate concern that so many others have. Ever since the more recent Panda updates started taking a significant toll on SERPs linked with popular trending keywords, everyone has been pointing at Google and blaming the company for the increasingly poor […]

A New Kind of Link Profile

Link building strategies have come a long way since the early days of SEO and search algorithm updates such as Google’s Panda and Penguin have made the process even more complex.  Formerly, link profiles existed merely to bolster the authority of pages within the SERPs.  However, the quality of those backlinks was not deemed to […]

A New Approach to Content Marketing

In the weeks following the much-discussed Penguin Update, many things have changed for Internet marketers.  Last week, I covered the topic of link building and how it has evolved since Penguin first struck on April 24th.  Today, I’m going to address another major issue affecting digital marketers, bloggers, content developers and business owners alike: Content. […]

Building More Relevant Links on the Post-Penguin Web

The effects of Google’s Penguin Update have been felt by many webmasters and digital marketers over the past six weeks.  Not surprisingly, a large percentage of sites impacted by the update were penalized due to their link profiles.  Before April 24th, paid links were prevalent throughout the Internet, but many link farming companies were reeling […]

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