MOUNT LAUREL, NJ — (May 31, 2012) – WebiMax, a leading online marketing firm, will host a Webinar on June 5, 2012 at 2:00pm EST discussing the recent Google Penguin data refresh and the future of online marketing. Seats are still open although they are filling fast.
“I am pleased to announce we currently have over 500 registrants for our webinar” said Kenneth Wisnefski, who founded WebiMax in 2008. “Our team of experts will discuss the update in addition to offering tips for recovery and speak toward the future of online marketing.”
The panel will include Kenneth Wisnefski, founder and CEO, Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, Director of SMO, and Chris Countey, Director of SEO Strategy at WebiMax.
Google, Inc., who maintains 66.4% of the U.S. search engine market share (according to comScore), released a major algorithm update titled “Penguin” on April 24 impacting 3% of all search queries. Their intention is to target search engine spammers and black-hat SEO tactics.
“The most common problem we are observing in the community is that there is a significant amount of marketers and advertisers who are unaware of the update and how their site has been affected” states Todd Bailey. “The fact is, Google updates their search algorithm over 50 times a month and many marketers lack the resources to stay up to date with the intense amount of changes.”
Bailey also states that “no WebiMax clients suffered from the Penguin as a direct result of our efforts”, and furthers “WebiMax has a mass amount of resources in-house and are helping over 75 new clients acquired in the past month after they were negatively impacted by the update in late April.”
“The Penguin update may be the single most important change Google has made to its search engine in the history of online marketing,” states Chris Countey. “They [Google] are looking for very specific types of links, some that companies are not even aware they have in their portfolio.”
With over 12 million U.S. searches conducted on Google last month alone, approximately 360,000 search queries were impacted. Such characteristics, including excessive links from low quality websites, unnatural links to increase PageRank for a specific keyword, and high keyword density, were targeted, amongst others.
At the time in which the Penguin update was officially released, Michael Stricker contends that many webmasters were unaware of it.
“We are distressed that many responsible webmasters and online business operators have suffered from Penguin and don’t even know where to turn for help, how to identify the precise issues, what to do to fix their problems or how to build new traffic streams to transcend future updates,” states Michael Stricker. “Therefore many missed the warning about their significant drop in organic search engine traffic as a result of the Penguin algorithm update.”
Registration is open until 2:00pm EST on June 5 and individuals can register here.
Keyword research is a valuable step in the SEO process in which webmasters dedicate extensive time in order to select the best keywords for a campaign. Searching for the best keywords involves finding words that are relevant, words that web audiences are searching for, and words with competition.
But, with the recent launch of Google’s webspam algorithm, Penguin, proper keyword selection is important more than ever. Long gone are the days of single keywords. Now Google is on the lookout for related phrases and more descriptive keywords in order to know exactly what people are searching for. Using related phrases helps give search engine crawlers a better idea as to what content to yield in the SERPs and how to index it. For example, if you were to type in the word “bike” into Google, Google wouldn’t know if you were referring to a training wheel bike, mountain bike, or a Harley Davidson motorcycle.
Here are three steps to follow to help you select the best keywords that meet Penguin’s criteria:
- Create a list of basic keywords
First, pretend the Penguin algorithm doesn’t exist at the moment. Instead, focus on what keywords you would target right off the bat. Select words that cater directly to a product or service you’re looking to target.
- Expand these keywords
After you select the core keywords, expand upon them. Using the above example regarding bikes, the keyword “mountain bikes” would be an expanded keyword. Also, you want to think about what web audiences are searching for. While the words may not be directly related to the targeted keywords, they will have the same concept, helping to support your targeted keyword.
- Develop keyword questions
What some webmasters may overlook is that people don’t use search engines just to type in words, but they also type questions in search engines. Think about the types of questions web audiences would have concerning a product or service. Referring back to the bike example, a keyword question could be, “where to buy mountain bikes.”
It’s important to stress that webmasters should think of web audiences first and search engines second when performing keyword research. While you want search engines to pick up a site, you want web audiences to utilize the site and turn a reader into a customer. Also, these are not only great ways to find the best keywords, but also help in the brainstorming process regarding article concentration.
While it’s important to hire an SEO company that’s committed to working for you, since the release of Google’s new algorithm, Penguin, it’s crucial more than ever that you select an SEO company that is following organic SEO practices.
Since the webspam algorithm launched, businesses should be cautious that the SEO company they choose doesn’t perform black hat techniques as this will result in a penalty from Google. Sites that are penalized will be removed from Google’s index, thus becoming invisible to search engines.
No business wants to invest money, time and trust into an SEO company only for their business to be ruined. Receiving a penalty from Google not only results in your site being removed from Google’s index but will significantly hurt your business’s reputation.
The best way to avoid receiving a penalty from Google is to hire a quality SEO company that isn’t going to cheat the search system. Here are a few guidelines to keep in mind when searching for an SEO company that’s committed towards working for you and won’t leave your business damaged:
You can start by researching the background of the company. Learn about when the company started, their mission and philosophy, how many clients they’ve worked for, the types of campaigns they perform, their achievements and awards, and the management team. You can do this by checking out the company website and researching the company on search engines. This will help you get a feel for SEO the company.
What do you want to achieve?
When you turn to an SEO company to work for you, of course they will jump at the opportunity to gain a new client. But, don’t let their words alone lure you in. You should determine ahead of time what you want to achieve. Think about your objectives and what you want to gain from the SEO company. Whether you’re looking to increase traffic to your site or want your website appear higher in the SERPs, you should have an objective.
What’s their take on what you’re looking for?
After you discuss your objective, let the SEO company impress you with their knowledge of SEO and what measures or tactics they believe should or shouldn’t be used to help you reach your results. A company that’s truly dedicated towards helping you won’t just give you what you want, but what you need. They will explain to you the best practices and best approach to help you achieve what you’re aiming to reach.
What strategies do they follow?
While the SEO company may not be able to give you a nail on the head explanation of how they would approach your campaign, you can ask them about their common strategies and tactics. You should ask about the keyword selection process, how they measure competition, how content is created onsite and offsite, how backlinks are formed, and every strategy they’d follow in an SEO campaign.
Also, this is the perfect opportunity to discuss the Penguin update. Ask them what they know of the Penguin update and how their company avoided being affected by the new algorithm. The more knowledge they have of the Penguin update and of Google’s algorithms is clearly a good sign.
Do they know the latest in SEO and have an obsession for analytical data?
The SEO company you choose should know the latest tactics in SEO and what work must be performed in order to help a site rank well. They should understand your target market, know how to reach your market, have a creative side to attract online audiences and know how to switch up an SEO strategy quickly if the current strategy isn’t yielding the results you’re looking for.
Also, the company should be literally obsessed with analytic data and measuring your campaign progress. You should be able to turn to them whenever and ask them of your progress and current rankings. Staying up-to-date with the latest in SEO should essentially be a lifestyle for an SEO company.
Do they communicate regularly?
You want a company that communicates with you regularly and informs you of your campaign progress. While the company may be working to service you, this is your company’s reputation on the line. Also, don’t be hesitant to question the steps they take or ask them to explain something. SEO companies understand that business owners aren’t SEO experts.
So, while you’re on the search for an SEO company to work for you, keep these guidelines in mind and help your business succeed.
MOUNT LAUREL, NJ– (MAY 7, 2012)– Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company launched PenguinWatch.com, a Google search engine update resource center.
Google launched a major update to their search engine algorithm, titled the Penguin update on April 24th. The Penguin update targets websites and businesses that Google has identified as over-optimized and penalizes them for trying to trick their search algorithm and increase rankings. This update is predicted to impact 3% of all search queries.
“While 3% may not sound like a lot, the reality is that represents over 365,000 websites including those of small- to medium-sized businesses and even Fortune 100 companies,” states Wisnefski. “WebiMax launched PenguinWatch as a full-scale resource center offering free website analysis, strategic recommendations, tips, news and updates.”
Google officially announced the Penguin update is one of over 500 annual updates to their search algorithm, however the problem is the amount of sites that were wrongfully flagged. Last year when the company released their Panda Update, over 40% of websites were wrongfully penalized.
“Google’s recent efforts to reshape its results listings have come under fire within the SEO and webmaster community,” states Todd Bailey, Vice President of Marketing and Digital Strategy for WebiMax. “This effort has been viewed as a harsh update with underlying intent under the protection of the company’s standard mantra of clearing out web-spam and providing better results for the user.”
Last year when Google released the Panda update, major U.S. based retailer J.C. Penney was penalized for spam because their SEO firm was using black-hat optimization tactics to inflate their search rankings. An official spokesperson from J.C. Penney revealed that they quickly fired their search marketing company and worked to remove the ill-advised paid links that were in violation of Google’s SEO guidelines. After 90 days, the ban was lifted and J.C. Penney returned to normal rankings.
“The Penguin update is an industry game-changer,” discusses Chris Countey, Director of SEO Strategy at WebiMax. “Link schemes, keyword stuffing and automated SEO tools have always been frowned upon by the SEO community, but now they are dangerous, too. Companies who have not yet realized that real inbound marketing is the only sustainable way of improving traffic and conversions are likely to be impacted by Penguin. This could potentially destroy businesses that do not change how they market online and it’s apparent the effects are already being felt,” concludes Countey.
While the update is expected to impact 3% of search queries, Todd Bailey states webmasters already know who they are.
“Nearly 2 days after the Penguin update was rolled out, WebiMax received a ton of calls from prospective clients asking for help,” states Bailey. “Given that, we decided to have our internal team of developers and senior SEO strategists create PenguinWatch to serve as a reliable platform to provide complete website analyses and deliver additional resources so webmasters can hedge against a detrimental change to their search rankings,” concludes Bailey.