Film director Baz Lurhmann is nobody’s fool. When he took the classic text “The Great Gatsby” and adopted it to the screen, he knew that there was no great film version of this beloved book. It had been attempted in the past but never done very well, so when Lurhmann took “The Great Gatsby” and brought 1922 into 2013, he used every avenue available to him – including social media marketing. Here are some ways that 2013’s “The Great Gatsby” film used social media marketing to drive home the experience.
The cover photo on “The Great Gatsby” Facebook page sets the tone for the film. The classy, wide shot shows all the principal players and really drives home the style that Lurhmann was going for.
“The Great Gatsby” has custom tabs to help drive fans to the movie theaters. This is nothing all that original, but the fact that fans of the film could simply click to “like” or “buy tickets now” made the transition from computer screen to movie screen seamless.
The volume and quality of material available on “The Great Gatsby” Facebook page makes for great shareable content. There are photos, quotes, videos, behind the scenes information on the making of the movie, and so much more, which allows fans to really see what this film is all about. Content like this went viral on the movie’s Facebook page, which created even more buzz for the film.
There was no shortage of video clips posted online to promote “The Great Gatsby”. Filmmakers need to realize that as soon as they put their films out into the world, they will be available for viewing online, so the key is to provide impactful clips to catch the interest of the online audience before others do. The producers of this movie certainly understood that, and the fact that they offered so much in terms of video clips on all platforms kept fans engaged and wanting to see more on the movie screen.
In the Twitter universe, “The Great Gatsby’s” social media presence also scored big. The use of hashtags for fans to connect and share pictures (#GatsbyPics) made the social media marketing experience interactive, inclusive, and effortless. The marketing team continues to engage with those who mention the film on Twitter, which increases the fans’ enthusiasm for the film. Here is an example of fans on Twitter showing off their Gatsby-inspired outfits before attending the film and sharing it using the hashtag #GatsbyPics. This was later retweeted by “The Great Gatsby” Twitter account.
Another really smart social media move was the Tumblr Fan Art Challenge. Fans were asked to create an original piece of art from the “The Great Gatsby” film for a chance to win a trip to New York City for the film’s premier. This increased fan engagement, and, like so many of the other social media platforms, led to the fans doing the promoting for the film! Something else to keep in mind is that “The Great Gatsby” took advantage of its other social platforms to promote the Tumblr contest. Below are some of the entries from the Tumblr Art Challenge displayed on Pinterest.
People love seeing celebrities in their natural habitat, and “The Great Gatsby” definitely didn’t have a shortage of celebrities for fans to get excited about. There was major online interest in the flurry of Instagram photos showing actors and actresses from the film strutting their stuff on the red carpet.
Every Aspect of the Film’s Social Media Promotion was Great
From Facebook to Twitter to Tumblr to Instagram, “The Great Gatsby” took its social media marketing presence to the next level. By engaging the audience, allowing exclusive peeks behind the curtain, and giving like-minded movie goers a way to connect via social media, this film has certainly cast a new mold for future films to follow. Viewers of big blockbusters can expect plenty of chances to connect on social media going forward.
What did you think of “The Great Gatsby’s” social media marketing presence?
In the early days of the Internet, text was the predominant medium through which information was shared with the masses. In a time before broadband connections, HD videos and even Facebook, the Web was more about functionality than style. While these technical limitations made for a lackluster user experience, they did create a solid blueprint for today’s Internet.
When the Web was ruled by text and rudimentary HTML code, pages had to be coded very efficiently in order to load quickly and images and videos were simply out of the question. Although text still plays a crucial role in the modern Internet, technological advancements have placed multimedia and rich content front-and-center.
A Tale of Two Browsers: From Mosaic to Chrome – The Evolution of Digital Content
A Changing of the Guard
As YouTube, Pinterest and other popular sites geared toward images and videos continue to grow, the focus has begun to shift away from text as the primary form of content on the Internet. Today, virtually every website utilizes extensive imagery or video content to engage audiences. Social networks are certainly no exception.
In fact, social media posts or tweets containing images or videos are more likely to be shared or “liked” than those exclusively comprised of text. The bottom line is – rich content is the key to a more effective Social Media marketing strategy.
How to Engage Your Audience with Photos & Videos
Though I specifically cited YouTube and Pinterest as “media-focused” networks, other social profiles can equally benefit from rich content. Facebook, Twitter, Google+ and LinkedIn have all recently added enhanced video and photo integration capabilities for user and business profiles. This functionality allows users to more easily display rich and engaging content.
However, it is always important to consider your audience. When creating new rich content, first ask yourself if your consumers would find it helpful or intriguing. Originality, creativity and even humor are all elements of successful content. Keep it relevant, fun and informative. Developing infographics, instructional videos, customer testimonials and new or upcoming product photos are all engaging ways to reach your social following.
Every successful Social Media Optimization and Marketing campaign begins with delivering quality content to your followers. By offering up unique, captivating videos and images as part of your content strategy, you’re well on your way to Social Media success!
Want to learn how to get even more from your Social Media marketing campaign? Ask our Experts or share your thoughts in the comments below!
I hope you brought a few extra cookies to the lunch table, because with the way SEO is evolving, you’re going to need to make some new friends – and those friends are Twitter and Pinterest.
I’ve been SEO writing for several years, and the increasing overlap of the two circles in the Venn diagram of “content” and “social media” is the biggest change to which I’ve had to adapt. Now, there’s scarcely a time when I’m in the process of writing or posting a blog post, article, infographic, or what-have-you and I don’t visit one of these social media platforms. This is not to say that there isn’t a place in the SEO world for Facebook, Google+, Instagram, LinkedIn, Yelp!, and the rest of the gang, because those provide a whole new slew of optimization opportunities. I’ve simply found that these two are a) largely accessible to content writers of any level of experience and/or expertise, and b) the ones that make it super easy to pigeonhole your audience.
Let’s delve further into how the writing and social media departments of SEO overlap, shall we?
When deciding on a blog topic, we know how important it is to choose a title that’s attention-grabbing. One way to go about that is to make sure it’s current and relevant. We’re a culture of short attention spans – we’re so connected that there are constantly a million different things competing for readers’ attention, and that’s why you need to be strategic if you’re one of those competitors. For this reason, you want to make friends with Twitter and, more importantly, its ‘Trending’ and ‘Discover’ tabs. Twitter is your inside source, letting you know what people are talking about right now – it lets you know what already has people’s attention, so all you have to do is stay on-topic so social media users can’t resist a click.
Keep in mind that hashtags are the best thing to happen to social sharing since sliced bread. Once you’ve posted your blog post or infographic, tweet it and slap one of those trending hashtags on it. Just like that, you’re automatically visible to the millions of people browsing that hashtag.
People go to Pinterest for ideas. You’ve got ideas, don’t you? Otherwise, you wouldn’t be writing that article or blog post. The best way to make use of Pinterest is to be creative: write a lively how-to blog post, or create an infographic with wild and interesting facts. (Another helpful tip from me to you: try not to get sucked in in the process.)
Once you create a pin of your post and post it to the relevant category, the nature of Pinterest does the rest of the work for you. You never know when something might go viral – I once pinned a blog post on bridal showers, and it got over 800 re-pins.
On the flip-side, if you don’t have ideas, you can be one of those people who uses Pinterest for just that reason. Go to the relevant category and see what’s getting the most pins – what are people interested in right now? On my feed right now, I can tell you that an article on how to make an all-natural slug repellent (yum) has tons of re-pins. It makes sense, it’s springtime and this is a current issue. Play off the seasonal idea since that seems to be working.
As I said before, one could easily make the argument for other social platforms and their usefulness, but based on my experience, these have the fewest limitations for both resources and sharing. They require the lowest level of craftiness (and don’t ask for any money, which is always a plus) for making what you share visible to a large audience, and it’s easiest to search for what’s popular on any given topic.
How does your content socialize? Comment and let me know, or drop me a line at firstname.lastname@example.org.
The folks at Nielsen are pretty good at media market research and providing extensive (and more importantly accurate) data within various verticals including entertainment, advertising and recently, a growing industry which combines both: Social Media.
In this year’s Social Media Report which Nielsen released earlier today, a staggering statistic was revealed regarding social media usage – Americans collectively spent 121.1 billion minutes on social networks in July of 2012 alone!
Image Courtesy of Nielsen
According to the infographic published by Nielsen, 5.7 billion of those minutes were logged via mobile devices, 40.8 billion were through apps and somewhat surprisingly, 74 billion minutes were attributed to desktop/laptop users. Even more surprisingly, apps and PCs experienced significantly more growth in this sector than smartphones and tablets.
What’s less shocking is Facebook’s continued dominance in the social media industry. The world’s largest social network accumulated an average of over 300 million visitors per month this year. Facebook also proved to be the most engaging network in terms of audience retention, as users spent more time on the site than any networks such as Google+, Twitter or Pinterest.
Speaking of Pinterest, the up-and-coming, visually-appealing social startup has earned the title of Fastest Growing Network of 2012, having grown by over 1,000% since 2011. Blogger, Twitter, WordPress and LinkedIn were amongst the other top networks this year.
What do these stats mean for business owners? Most importantly, they’re an undeniable indicator of social media’s staying power and usefulness as a marketing tool. Every minute that a user spends on a networking site sharing, following and liking is another opportunity for businesses to achieve greater consumer awareness and gain new customers. With literally billions of minutes a month being spent on social media, those opportunities are virtually limitless.
Furthermore, these statistics show that while Facebook is the most obvious target for Social Media Optimization & Social Media Marketing campaigns, rapidly emerging networks like Pinterest are truly capable of gaining market share and getting noticed in the social media landscape and shouldn’t be overlooked as potential marketing platforms. The data speaks for itself: Social Media is a valuable resource for businesses and those not utilizing it are undoubtedly missing out on one of the world’s largest and most effective promotional outlets.
What are your thoughts on Nielsen’s 2012 Social Media Report? I’d like to know your thoughts on how social media marketing will change in the year ahead. Leave a comment below, send an email or a tweet with your opinions and insights on the future of Social Media!
Terms such as “domain authority” and “page authority” are part of the everyday vernacular in the Internet marketing industry, but what do they mean for online business owners? As it pertains to visibility on the Web and greater revenue, they mean a lot.
Essentially, a website or page’s authority is the prevalence it has in organic search engine rankings. Higher authority correlates to more visibility and potentially, more conversions and sales. In digital marketing, gaining said authority is a common goal of many campaigns. In the past, that goal was achieved through efforts such as link building, content development and routine site maintenance. Today, however, social media is playing an increasingly important role and maximizing social engagement is gradually becoming a crucial part of marketing initiatives.
Companies that specialize in social media enhancement understand the value of networks such as Facebook, Google+, Twitter and Pinterest. Friends, fans, likes and tweets provide much more than bragging rights for a business; they can also provide authority to individual pages or domains. Additionally, social media is an effective platform for gaining brand recognition, which is valuable both on and offline.
Consumers spend a significant amount of time online searching for brands, local businesses or products that they like and sharing them amongst their peers. This phenomenon has grown to worldwide proportions and has become a cornerstone of social media marketing. Delivering content to users and offering products and incentives via social shares has proven to be impactful on the profitability and visibility of many brands.
Once a greater social following has been established, it is important to encourage shares and feedback through social media outlets. By creating a “call to action”, businesses are more likely to gain more momentum in the SERPs and throughout the social space.
Social media is a long-term investment for a business. Profiles must be carefully maintained and frequently updated. However, a properly optimized social media presence is almost certain to increase authority and ensure success in the online marketplace.
Ask any small business owner what their greatest challenge is online and the answer will almost always be: Visibility. Small companies often face this issue, as they do not have the well-established branding of large corporations nor do they possess national or global visibility offline.
Today, social media has become one of the most useful tools for small businesses. Not only is it now possible to increase online visibility by utilizing popular brands such as Facebook and Twitter, but it can also help to increase sales and revenue, as well.
Building a Social Identity
The world’s largest social networks may have had humble beginnings, but they have grown into some of the most significant brands on the Web. In fact, many smaller companies have actually used the popularity of those networks to expand into new markets and capitalize on E-Commerce. In the first quarter of 2012, comScore reports that E-Commerce spending totaled upwards of $44 million. This figure represents one of the highest single fiscal quarter online sales in history. In fact, economists estimate that 2012 will be the most profitable year ever in terms of online sales revenue.
Using Facebook, Twitter, Google+, Pinterest and other networks to promote brands, products and services has been a crucial component of that online sales growth. Many Internet marketing companies offer social media optimization and marketing services, but as social media becomes a more competitive market, it has also become more difficult for brands to get noticed.
The real key to building a strong social identity is quality. To increase views, likes, shares and even sales, brands must offer users unique and relevant content. Additionally, companies should deliver rich content whenever possible to help maintain user engagement. Videos and images are more likely to be shared throughout social media than text and can be effective marketing tools.
From Social Media to Sales
Businesses with an E-Commerce platform should heavily promote it within the social space. By directing users from network profiles to product pages, those pages gain more authority and the probability of sales increases.
Social media is undoubtedly one of the most valuable assets to small businesses. Combined with E-Commerce, it can maximize the potential of virtually any company with an online presence.