When it comes to Pinterest, far too many people insist that the image-sharing site is mainly geared towards a female user base, especially one which falls within the middle age bracket. However, there have finally been some facts presented to disprove that myth. A recent article from Mashable features a slideshow of 11 men who are all heavy users and big fans of Pinterest. Their activity on the site serves as evidence that Pinterest has appeal to both men and women.
In fact, by taking a look at what male Pinterest users choose to pin about, it can be deduced that Pinterest does not actually attract more of one gender than the other, but actually attracts certain types of individuals with similar hobbies, tastes and interests. Understanding this piece of information can be very crucial for businesses that are looking to include Pinterest marketing campaigns as important components of their SEO strategies.
The great thing about studying the Pinterest boards of male users is that researchers can identify the interests shared by both men and women. For example, a very popular shared interest is food. A majority of the male Pinterest users featured in the Mashable article have at least one board, if not more, that is devoted to images of food. Boards that are dedicated to food images and recipes are definitely popular among female Pinterest users. Thus, it can be concluded that both men and women enjoy pinning images of food, not one more than the other.
Another common interest among both men and women on Pinterest are images of interior spaces and their decorations. In other words, interior design is a popular subject on the image-sharing website. Many of the already-mentioned male Pinterest users have boards on this theme, and larger numbers of female Pinterest users have been found with the same. A second conclusion can be made that both men and women enjoy pinning images of interior design subjects.
Businesses can really take away a lot from these findings. Not only companies in the food and interior design industries, but those in related ones, can optimize their own Pinterest boards and accounts to attract the large interested user base on the website. Take the time to consider how you company can take advantage of these findings to enhance its own SEO marketing initiatives.
The reason for the immense appeal of the social media site Pinterest lies in its basis on image-sharing. We are living in a society that is increasingly becoming more drawn to pictures than to words. People are gravitating much more readily to websites that feature many images versus those that contain a lot of written content. Anyone who has been paying attention to the evolution of website designs over the past several years can definitely attest to this growing trend among internet users.
The image-sharing Pinterest has only proven to be the latest manifestation of this shift in people’s preferences for how they want information and messages delivered to them online. The success of Pinterest has served as a sign to other websites that they must re-format in order to maintain their own appeal to internet users. One of the most notable websites to accordingly adapt thus far has been the social networking giant Facebook, which introduced its very similar format Timeline at the beginning of this year.
According to a recent Mashable article, it now appears that Tumblr is moving in the same Pinterest-headed direction. The blogging site that rose to internet popularity as an image-sharing online community – and which could be considered a predecessor of Pinterest – is offering nine free themes that all bear a strong resemblance to the Pinterest layout of images on a uniform background that serves as a “pinboard.”
The Mashable article offers a slideshow of the nine Tumblr themes, which bear titles like “Kinley Lite,” “Nominal,” and “Tessellate.” Some of them look more like a mosaic, while others are more fluid in design. All of them, however, feature rows of images that can be scrolled over from top to bottom, very much in Pinterest-like fashion.
Businesses which are already using Tumblr in their SEO campaigns should not only add Pinterest to their lineup of social media marketing outlets, but should consider re-formatting their Tumblr blogs to what is current now. Staying on top of the changing trends in design can make a world of difference in enhancing the marketing value of an online property.
It’s that time of the week again…More news about the exploding social media site Pinterest from yours truly. Just when you thought you had heard enough, I reveal how much more there is to add to your store of Pinterest knowledge. After all, every week brings fresh news of how various companies and organizations are making good use of the site for their marketing needs. In addition to that are the changes that the fledgling company is starting to implement, in its efforts to keep apace with the rapid growth of its product on an increasingly massive scale.
I have already blogged about several companies as well as non-profits that utilize Pinterest to spread the messages, products, or services of their organizations. The number of businesses that are jumping on the Pinterest train is growing quite steadily. And, according to a recent Mashable article, some businesses are going the extra mile when using Pinterest for SEO marketing. They are conducting entire campaigns to promote contests with tempting prizes on the image-sharing platform.
Just take a look at a few companies that have carried out successful and creative campaigns for promoting contests using Pinterest.
In Israel the company ran a Women’s Inspiration Day campaign that identified and encouraged 50 “inspiring” women to re-pin a virtual gift that the company sent them. If they did so, they would receive a real gift from Kotex, which would be something that they had already pinned on their Pinterest boards. This campaign garnered 100 percent participation. Not only that, since the women shared their pins on other sites like Facebook, Twitter, and Instagram, a total of 2,200 social media interactions were generated, effectively enhancing the brand’s presence online.
British Midland International
The company ran a contest titled “Pinterest Lottery” over several weeks, in which it posted pictures bearing its logos from five destinations – Dublin, Beirut, Moscow, Marrakech, and Nice – and asked users to re-pin them on their own boards. Each week the company randomly chose a number, and the pinners who re-pinned that number picture were entered in a lottery to win free flights to that destination.
As you can see, the opportunities to be creative with marketing through Pinterest are simply endless. Take a look at the Mashable article for more ideas of companies that have carried out similar campaigns, and start considering how your business could do the same to promote its own products and services.
Oh boy. The latest news on the street is that the re-designed profile page that Pinterest happily rolled out last Friday – and that I blogged about on Thursday and Friday of last week – is facing a severe backlash full of harsh criticism and complaints from members of the Pinterest community.
Sound familiar? The situation is almost akin to the many times that Facebook rolled out a series of major changes to its social networking site, and upset millions of users around the world. The frustrations these users faced were initial confusion about how to navigate pages, and annoyance at re-arranging information, images, friend lists and more on their profiles.
An article on TechCrunch, however, points out that there is a key difference between the re-designs Facebook carries out on its profile pages and news feeds and the one that Pinterest has recently carried out on its users’ profile pages. Generally, Facebook users are upset over having to adjust to new formats, but they eventually get used to it and move on with their social media lives. The changes usually allow them to engage in much of the same activity as before, so adjustment comes relatively quickly.
Pinterest’s re-design, however, messes with the aesthetic qualities of the site which drew so many people to it in the first place, and kept them so tightly hooked. First of all, it changes the way boards are displayed on users’ profile pages. Before, boards were shown as mini-boards of themselves that featured even smaller versions of the images that were pinned on them. Now, only the most recent image pinned on a board is displayed as its representation on the user’s profile. Worse, that image is cropped to fit. The vast numbers of Pinterest users who spent hours re-arranging their boards to look just right are simply livid at this change.
The second feature that has upset many is the re-positioning of the name and biography from the side of the profile page to the top. Many users complain that this move takes up valuable space on their pages that was once devoted to fitting in more boards for viewing in one glance.
After these features the next thing that users are now complaining about is the lack of response from Pinterest. It now needs to be seen what this new startup will do and say to remedy the situation. And so we all impatiently wait, both avid users and SEO marketers, for the latest word from Pinterest on its re-design fiasco.
Do you think that the release of the new iPad is the only exciting event to take place this morning? Think again! As I reported in my blog post from yesterday, Pinterest had announced earlier in the week that it would be rolling out a re-designed profile page for users of its popular social media site. Well, today was the big day for Pinterest, just as much as it was for Apple, and the time has come for us to peel our eyes off of that bright, brand-new retina display and onto the new format of the Pinterest user profile page.
Contrary to my conjecture yesterday that Pinterest would be moving away from the look of Facebook Timeline, the site actually moved towards it. This is rather curious, considering the comments made by Pinterest CEO and Co-Founder Ben Silbermann this past Tuesday during a talk at the South by Southwest Conference in Austin, Texas. As mentioned in an article by Mashable on the Pinterest re-design, Silbermann said that the Pinterest team “wanted to make it more beautiful … to make your profile different in kind than the profile you have on Facebook.”
A quick glance at the re-designed Pinterest profile page, however, would lead one to believe the opposite. It looks like Pinterest took a liking to the Facebook Timeline and determined that it was an ideal formatting option with great appeal to many users, both old and new. The Mashable article features some screenshots to show the contrast between the of the previous and current Pinterest profile pages.
So what are some of those important design changes? One is that the box featuring the user’s name and mini biography has been moved to the top of the page. Up until now it had always appeared on the left side of the user’s profile page. Because this box as moved, the user’s boards now appear below the name-and-biography box, instead of next to it. Yet another change is that the activity monitor, which used to appear below the name-and-biography box on the left, has been turned into a fourth tab that users can click on to access.
Overall, the re-design looks great and provides a streamlined user experience. It is only a tad reminiscent – at first glance – of Facebook’s Timeline. However, further exploration of the features will convince regular users that the profile page is still distinctly different, and uniquely Pinterest.
Businesses should check out the new Pinterest profile page, and start re-organizing their profiles for best SEO value, as soon as they can.
Breaking news! This past Tuesday at the South by Southwest Conference that has been taking place in Austin, Texas all week, Pinterest Co-Founder and CEO Ben Silbermann announced the release of a re-designed Pinterest profile page that will roll out this week.
In the article posted by Mashable, Silbermann says that his company’s goal is to make Pinterest profile pages distinctly different from the profile pages on Facebook. I’m assuming that this is in reference to the new Timeline profile that Facebook has been forcing both individual users and business pages to adopt.
Facebook’s Timeline format for profiles is quite admittedly a large nod towards Pinterest, featuring tiles of posted images and status updates that stream downwards with the newest posts on top. It seems that Pinterest is taking the Facebook changes in stride and working towards to adding more innovation to its own social media side.
Besides the change in appearance, the Pinterest redesign will include improvements to discoverability on the site. That will make it easier for users to find others who they share interests with. The changes will also highlight connections between users, especially when they re-pin images from others’ boards.
Silbermann also revealed other major changes that are in the works for Pinterest. One of these is expanding the number of things on the internet that users can pin on their boards, particularly videos from sites like Vimeo, Hulu, Netflix and more. Another change, news of which came out earlier this week, is the development of an iPad app for Pinterest.
What do all these changes mean for businesses? Of course, the primary thing is the necessary adjustment of profiles to the new format Pinterest will release. The next is reevaluating the connections a business’s Pinterest page has already made, and is planning to make, with others. The better connected a page is with others that are similar, the greater the chance of discovery by people who are genuinely interested in the product or service that a business provides. The ability to post videos from other websites may also prove useful to businesses that create and publish videos that are both promotional and informational.
As the new changes roll out, companies should really make the effort to stay on top of their social media and SEO campaigns and adjust their pages as soon as they can. This will help ensure that their Pinterest profiles will stay relevant and continue to attract views.