Of course it was only a short matter of time before an analytics tool for Pinterest, the latest phenomenon in the social media world, would rise to the surface. PinReach is a service that measures the amount of a user’s influence on Pinterest. This is done by gathering information about the total numbers of pins, repins, likes, liked-s, followers, following, comments, and boards.
In short, PinReach does much the same for Pinterest that Klout does for the variety of popular social networking websites out there. In fact, until recently PinReach had been known as PinClout, and was advertising itself as the “Klout for Pinterest.” This, however, was forced to a stop when a cease-and-desist letter from Klout’s attorneys arrived at PinClout/PinReach’s headquarters at the end of February 2012. The letter, which was posted online inside an article at TechCrunch, stated that PinClout’s name was “confusingly similar” to Klout’s name, especially so due to similarities in the services and products that the two companies provide.
The founders of the startup PinClout decided it was best to rename their company, rather than deal with expensive and time-consuming litigation work. And so, earlier this week, they renamed their company and its product PinReach, which was announced on their official blog, as well as reported on by TechCrunch. It was a good move on their part to address this potential name issue while their company is still in its initial stages.
Name controversy aside, how valuable is this company and its product? In my post yesterday I discussed at length how valuable a tool Pinterest is for the SEO and social media marketing campaigns of businesses. I rested my case on the numbers: Pinterest has officially surpassed Twitter as the social media site that generates the greatest amount of referral traffic.
This means that Pinterest is incredibly important, and that businesses must start paying attention to it, and cultivating their own presences on it. In the same way that they utilize Klout to fine-tune their efforts on other social media sites, they can use PinReach to improve their marketing strategies on Pinterest. Using a proper analytics tool can provide great benefits in profitability in the long run.
So if your business has started up a Pinterest account recently, take the time to check PinReach, and consider how it can help your SEO campaign.
As if you didn’t need any more reasons to start using Pinterest for your business: the latest news on the Pinterest front is that the new social media star has surpassed Twitter in generation of referral traffic, as reported by TechCrunch. This is an incredibly huge piece of news, mainly because Twitter has long been the giant among social networking sites in sharing links and generating huge referral traffic back to original sites. Well, not anymore – Pinterest is taking the crown from Twitter, and placing it on its own image-laden head.
How? What? Why? I understand the stunned wonder many SEO marketers out there may be feeling. There are actually two distinct reasons to explain why Pinterest is beating out Twitter on driving referral traffic. One reason is the medium, or platform, that defines the social media site; and the other is its functionality, or the way it was simply designed to work. Both of these reasons, in fact, are really qualities that are inherent to Pinterest.
There is one word that can perfectly sum up the first reason: images. Ours is a society that is increasingly driven towards images, whether moving or still. All of our technologies –and their accompanying software and applications – continually work towards addressing that by creating products that focus on creating, editing, and sharing images. Pinterest is the ultimate satisfaction of many people’s need to look at and share images, and it is simply because of this that more and more people are signing up for and engaging with the service.
The second reason cannot be summed up in a single word, but it can be said that Pinterest in its design seems intrinsically conducive to generating referral traffic to other sites. That is because Pinterest’s entire function is to provide a board on which people can post images from the other websites they have visited. Anyone who sees that image on someone’s board, and clicks on it, immediately gets redirected to the original site.
The likelihood of someone clicking on that link is significantly higher than on Twitter because, as I’ve already stated, the image is what draws people in. An image evokes a lot more interest in a viewer than a shortened link.
The numbers speak for themselves; it only makes sense to start incorporating Pinterest into a business’s SEO marketing strategy as soon as possible.
A week ago I wrote on businesses that use Pinterest as a great social media and SEO marketing tool for their products and services, citing several great examples. However, you don’t need to be a for-profit organization to take advantage of the promotional services that Pinterest provides. There are more than a few non-profits that are jumping onto the social media site to spread the message about their organizations, inspiring others while bringing well-needed attention to their causes. And the attention is definitely coming, if you can take recent articles by Mashable and The Huffington Post on non-profits’ Pinterest boards as evidence.
If yours is a non-profit organization that is looking for another great way to engage with the world and spread information about its cause, then you should seriously consider adding Pinterest to your social media and SEO marketing campaign. Below are some excellent examples of non-profits that are successfully doing just that.
Amnesty International USA
The U.S. branch of the worldwide human rights organization has twelve boards on its Pinterest account. Its boards are diverse in their topics; they range from Fair Trade to Music & Film, from Human Rights Reading List to T-Shirts & Clothes. Other boards like Act and Images Speak Louder than Words feature several intense and emotionally-provoking images that are certain to attract a great deal of attention…and they already have, bringing 1924 followers to the account. See what the buzz about the Amnesty International USA Pinterest account is here.
This non-profit is dedicated to rescuing homeless and abused animals from the Sacramento, CA area, where it is based. The rescue group provides shelter, nurture, medical care and more to their rescued animals before placing them in safe home environments. The 14 boards that Happy Tails has on its Pinterest account could not be more conducive to aiding the adoption of their animals: several feature absolutely adorable pictures of the cats and dogs that they have rescued. Take a look at the Happy Tails Pinterest account here.
National Wildlife Federation
This organization that is dedicated to protecting wildlife and spreading knowledge and awareness of environmentalism has done an extraordinary job at taking full advantage of the Pinterest platform. Its 14 boards all feature myriads of gorgeous, colorful pictures of animals, under topics like Keeping the Wild Alive, Nature Photography, and Fascinating Wildlife. There is no better way to engage Pinterest users with their cause than by providing such stunning images. Check out the National Wildlife Federation Pinterest account here.
The list of non-profits that use Pinterest continues to grow every day. As you can see in the above examples, Pinterest is an excellent way for non-profits to successfully promote their causes by harnessing the power of the visual imagery. It’s worth taking the time to consider how your non-profit can best use Pinterest to promote its own cause.
Are you Pinterest(ed) yet? The biggest news from the past few weeks has centered on the social media site Pinterest, and its huge potential value to SEO marketing for companies. Are you a business owner who is just starting to get familiar with this newly popular technology? Feeling stumped as to how you can best apply this new social media tool to your company’s SEO campaign? Take a look below at other businesses that are effectively utilizing Pinterest to market their businesses online.
Formerly known as Show and Tell, Sweet Pickins is a one-woman company whose founder beautifully refinishes furniture and then sells it. Their Pinterest board is filled with images of the company’s many pieces of beautifully re-worked furniture, ideal for an audience of people looking to re-decorate their homes, or who are simply on the hunt for lovely furniture for their houses. Take a look at the Sweetpickinsfurniture Pinterest board here.
This company’s specialty is in creating fully customized and unique rings for its clients, who choose the designs, specific gems, and metals that they want for their pieces. Gemvara has 38 boards on Pinterest, all categorized by different themes. Most feature images of the company’s creations, while a few offer pictures of new fashion, makeup, and jewelry trends. In any case, Gemvara has truly established an excellent platform for attracting new business with its Pinterest boards. Click here to check out the company’s account.
This Seattle-based company led by two extraordinary women is not only a boutique nail salon but a producer and distributer of gorgeous nail polishes that are completely free of harmful chemicals and toxins. This beauty-with-a-mission brand has 21 boards on Pinterest categorized by various themes. Some of Julep’s boards correspond to its product subscription service, providing an excellent avenue for both customer engagement and retention efforts. Check out Julep’s Pinterest account here.
Don’t be misled into thinking that Pinterest boards are restricted solely to marketing businesses offering interior decoration services, jewelry, fashion and beauty products. The company GE proves that there is plenty of space on the social media site for companies in technology, energy, and other industries to expand their SEO online marketing campaigns into. GE (General Electric) maintains six boards on Pinterest, ranging from its best kitchen appliances (and resulting treats) to important machines in history. Click here to take a look at the company’s account.
So there you have it – just a few excellent examples of how businesses have started leveraging Pinterest to meet their online marketing needs. Head on over to the growing site today, for more examples on how Pinterest can benefit businesses.
There are a lot of online marketing options these days. Social media alone hosts a party of solutions. We know (through SEO best practices and a series of 2011 Panda updates) the production of content is important. We also have come to understand (especially considering the popularity of social media) that the dissemination of content is also integral, elongating the reach of marketing initiatives, offering a better chance to secure consumer relationships.
An aggressive brand is likely to look back in wonder at the accumulation of tools and online real estate, such as Facebook, Twitter, Pinterest accounts, one or more company-related blogs, and a range of non-textual content (pictures, videos, podcasts, infographs). What do you do with all the online real estate? Like savvy, offline property owners, online brands need to make the most of real estate to produce revenue. Consider the following dissemination suggestions, helping to build a community out of content:
Twitter is a great tool for making connections. Depending on your business model, it may make sense to spend more time on the social platform than less. However, what we do know is that people like using Twitter for coupons. Does your brand offer coupons, discounts, or host ongoing sales? Make sure content associated to discounts and savings are made public on this real-time news platform.
Outspoken Media did a post a little while ago about the wane of corporate blogging. While your business may find it beneficial to devote resources elsewhere, hosting ongoing posts on a company blog addresses several needs. First, it keeps fresh content on your site, which pleases the search engines. Secondly, it curtails the need for ongoing press releases as PR trends shift. Lastly, it provides opportunities for branding and transparency (a company blog can be an extension of ‘about us’ sentiments). If resources are devoted toward more offsite initiatives, such as guest blogging, don’t completely neglect your company blog(s).
Have you explored Pinterest? The site is fairly new; so, it is likely brands have not realized all the things to do with it. Todd Bailey offers Pinterest tips. I like one suggestion regarding leveraging brand-related pictures. This is especially advantageous for retailers of clothes, art, furniture, and beyond (items of consumer interest deserved of a rich, visual experience). Depending on services/products a brand offers, particular modes of media are better suited for marketing. Let’s consider video.
‘Content is king’ and ‘user is king’ are two, common mantras in the online marketing community. Both are true; it’s about providing the kind of content your user desires. In modern times, content is podcasts, pictures, textual articles, videos and more. YouTube offers impressive usage numbers, making it prime real estate for a number of business models. Is your brand properly communicating with consumers? Would some messages be improved via video production?
There’s been discussion about how Facebook counts its active users (and names its celebrities) but online marketing professionals can’t deny its benefits. People use Facebook. What a brand needs to research is the how and when regarding respective customers. I wrote about working on the weekends; posting and engaging fans on Facebook may be more beneficial during traditional “off” hours. When are the best times to leverage Facebook to connect with your target market (is it during ‘your’ off hours?)? Is some brand-produced content better suited for the platform and percentages of your consumers using Facebook?