Tag: Public Relations

Tag: Public Relations

Hit a Home Run with a Perfect Pitch

In baseball, the perfect pitch rockets right past the visiting batter as they take a desperate swing at the ball, which is already in the catcher’s glove as the umpire calls strike three, much to the delight of the home crowd. In public relations, though, the perfect pitch is a soft, underhanded lob that the […]

Three Essential Tips for Writing a Press Release

Press releases can be great tools for promoting your company, but in order to reap their benefits you need to make sure that you’re writing your release the right way.  Writing a press release can be tricky because you’re trying to find the right balance between news and advertising.  But if you follow these tips […]

SEO 101: A Guide to Creating the Perfect Content Marketing Strategy

In many of my previous posts here on, I’ve discussed the importance of content.  Blog posts, press releases, videos, images and other forms of media on the Web can not only drive traffic to your site; but enhance your brand’s overall reputation, visibility and earning potential as well. Speaking of blogs, I read a […]

What I Discussed (and Learned) at Last Night’s Agile SEO Meetup

Last night, I had the opportunity to speak at the fourth Agile SEO – South Jersey Meetup of 2012 at the WebiMax HQ in Mt. Laurel, NJ and thanks to the great audience and my fellow presenters, Ryan Buddenhagen, Chris Countey and Bill Slawski (who offered a thorough SEO audit to one of our attendees), […]

3 Proven Ways to Maximize the Value of Your Content

SEO is almost constantly evolving, growing and becoming more complex, but regardless of how search engine optimization techniques change; content will always be an important component of online marketing initiatives. While a majority of my posts emphasize the benefits of rich content and multimedia within Internet marketing campaigns, the role of blogs, articles and other […]

Using Social Trends to Build Brand Awareness

Each year, more businesses are adopting social media marketing strategies to enhance their traditional, offline marketing efforts.  The overall reach of social networks is impressive, with the combined user base of Facebook, Twitter and Google+ accounting for about 1/7 of the world’s entire population.  However, the vast scope of social media has left some business […]

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