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Tag: reputation management

Tag: reputation management

The Chapstick Brand Management Nightmare and How NOT to Use Social Media

How can lip balm be controversial? Just ask Chapstick – they’ve managed to offend a lot of people with the image they chose for a new advertisement and, moreover, how they chose to deal with the backlash on their Facebook page. Chapstick is the latest example of a brand mishandling negativity over a new advertising […]

Building a Stronger Online Reputation: Managing Negative Reviews & Complaints

Many brands struggle to gain recognition in the SERPs and throughout social media, but achieving visibility is not the only important element of Internet marketing.  A company’s reputation is crucial and managing that reputation is necessary in order to maintain a positive image both on and offline. Discovering Reputation Concerns Throughout both search results and […]

How Brand Followers Become Frequent Flyers

  Those, native to Philadelphia, are no strangers to professional sports teams.  Philly’s got a couple of great ones, the Flyers among them.  In attempts to exorcise their playoff opponent, the ‘Flyguys’ were eliminated this year.  True fans are disappointed but hardly turned off of the team, the brand, the Flyers.     It may […]

Stop Stepford Branding

  This post will be about branding.  Branding is good for online marketing.  It expresses passion…which is very unlike my first few lines here.  Did you find yourself doing ‘the robot’ as you were reading them?  I do that sometimes on and off the dance floor.  The latter occurs when reading generic posts.  Who’s the […]

Purposeful Engagement, Social Media, PR, & Reputation Management

We write across subjects on this blog – Jason has written a good amount on social media recently, and Anthony on public relations and relationship building just today. So when you look across subjects one central element that runs through is the importance of engagement. Or more specifically – purposeful engagement. Whether in forming professional […]

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