As the Democratic National Convention begins with the Republican National Convention finished, social media will continue to keep people from across the country tuned in on the action. Regardless of what political party you support, with the use of social media those from all angles of the political spectrum can catch all the action, cast their opinion on speakers, reflect on current issues, and show support for their party.
Since social media took center stage in the 2008 Presidential election, it has become a viable means of connecting voters with candidates. Social media sites help improve campaign engagement by sparking online interest. This year, a sharp use of Twitter and YouTube during the RNC occurred, with an already expected high use of these sites to follow during the DNC.
Within the RNC’s three-day long period, over 4 million tweets posted with 14,743 tweets popping up per minute. This is a drastic increase in comparison to the 2008 convention, in which only a mere 360,000 tweets were tweeted during the two week timespan of both conventions. This year’s trends included the official GOP hashtag of #GOP2012 with the hashtag #RNC also highly used. While the DNC occurs, users can expect to see the official Democratic hashtag of #DNC2012, as well as #DNC to trend. While listening to speakers, Twitter users can reflect on speeches, argue their points on issues discussed, and you can expect to see a lot of quotes by Presidential candidates and speakers.
YouTube pages are especially hot spots for social media users to watch and stay tuned in on convention activities. This year’s RNC saw more than 2.5 million YouTube views, with over 300,000 hours of video streaming, and a view time of more than 30 minutes. In addition to listening to speakers, YouTube offers infographics and social data to keep online audiences informed of the latest numbers.
Regardless of what social media site you’re on, you can expect the conventions to be a highlight, especially with the 2012 Presidential election rolling around the corner.