Google HomepageDespite any snide comments that Google’s critics may have as of late, it’s clear that the company’s role in the search engine market remains unchallenged. With the Google glasses project only a few months away from going public (at least in a beta state) and the company’s cloud-based storage system now available for all users, the world’s most popular search engine company has managed to keep its momentum in light of any past missteps. At this point, the only remotely serious competition that the company faces is through Microsoft and its Bing search engine.

However, nearly all statistical data shows that Bing still tails significantly behind Google in its search engine market share. Yesterday, comScore released its monthly update for its qSearch analysis, an ongoing record of search network activity. The results of the study are what many of us would expect as Google and Bing continue to dominate search activity in first and second place, respectively.

The data itself breaks down to show that Google activity currently accounts for over 66.8% of all searches, while Microsoft’s Bing comprises a mere 15.6% of the total inquiries. Both companies have increased in use (by a few tenths of a point), but the Yahoo! network experienced yet another drop in activity (down to 13.0%). According to the numbers from comScore, it would appear that any gains made by Google and Microsoft are a result of Yahoo’s decreased share.

Playing to the Crowd

Whenever one researches the latest SEO trends and tactics, inevitability the most consistent advice a person sees is always to improve his or her site’s clout with Google. Although there is a fair amount of competition gunning for the company’s much sought-after top spot in the search engine market, the current data shows that any potential upset is, at best, years away. For the time being, it’s essential that SMB owners and internet advertising gurus stay the course and apply the bulk of their optimization efforts towards Google SERPs.

Of course, the big question is how to get the domain authority and page ranking with Google that e-marketing consultants harp on so much. While the road to the page one search results can be a lengthy one, expert SEO companies are here to help businesses get the traffic they need to thrive in today’s economy. As the internet continues to pervade throughout every corner of the globe, the number of potential site visitors and customers one can see only continues to rise. As such, it’s vital that companies get their online properties Google friendly or face being left in the dust by the competition.

Should our readers have any questions about basic tips for SEO perfection, I can be reached at jwersits@webimax.com. I am more than happy to answer any inquires you may have.

SEO on Yandex in Russia

Global search is immensely important and competition is fierce – where there is competition. Google remains the dominant platform globally, but does have stiff competition in several international markets. Among them is Russia where the local search engine Yandex has successfully fended off the surge of Google. According to Search Engine Watch, Yandex leans on their knowledge of local search in Russia and their consistent refinement of their search quality. To that point, Yandex has made several recent improvements that are worth noting for their innovative nature and SEO implications.

Are Recent Results More Important?
This heading presents an interesting question to which Yandex contends the answer is – Yes. They have refined their ranking formula for queries related to the latest events and news that now returns the user a group of links of the most relevant, recent documents. That refinement utilizes a real-time robot, Orange, which is designed for indexing regularly updated websites. All results from such a search can additionally be filtered viewing those from the last three days. This refinement addresses a segment of Yandex search that receives much attention. According to the company blog, search queries regarding the latest events and news are some of the most popular on the search engine, from 3-% of all searches. As such, this improvement makes it easier to find the most recent information on Yandex’s SERPs.  In terms of SEO, companies should utilize news releases optimizing for relevant key terms to be able to be profiled in such SERPs.

Social Searching
Google made waves with their introduction of Google Search Plus Your World, and now Yandex has introduced a similar measure. Yandex added content from social networking sites across the board and when a user searches for a particular person, for example, public profile information will result. Additionally, they have instituted a partnership with microblogging site Twitter making public tweets available in search query results, thus adding in a layer of real-time content. This particular search technology is run by Topsy Labs, a company that specializes in indexing real-time social data. According to a Yandex statement, “Social networking has given people the opportunity to share the latest news and exchange links.” The statement continues, “Using this information, we can significantly improve our news results and provide our users with the information that is interesting for many.”

Clearly, Yandex is trying to retain the competitive edge in their Russian market.  Statistics vary depending on the source; StatCounter has Google with 55.9% market share while liveinternet.ru has Yandex with 59.4% market share. Regardless of the exact number, competition is fierce between these two giants in the Russian market. As a result, businesses catering to the Russian market should be keeping a close eye on Yandex and employing SEO for both search engines. Partnering with SEO companies to optimize specifically for these major players is a good strategy, but one that also utilizes paid search and social media marketing to further drive targeted traffic is best. A similar battle is being waged by Google in China with local search giant Baidu, and we will be tracking each as search innovations continue to progress.