A search engine optimization company representative will report Google does a good job playing both sides.  On one hand, search engines are for the public, providing a wealth of information.  Engines facilitate the sentiment by modifying algorithms (read about Panda updates) with an end goal of increasing user experience and convenience.  Google remains the preferred engine of most browsers.  On the other hand, Google knows businesses use the platform to generate revenue, hence paid advertising.  Google also does a sufficient job supplying tools to online businesses through Google Analytics.  Occasional updates make the Analytics tool even better.  However, a novice may not utilize the data to its fullest potential.  That’s where a search engine optimization company provides assistance.

Tracking user behavior is necessary, illuminating popular and flat pages, bounce rates, conversion rates, and so on.  A new version of Analytics is set for release, making it easier to tailor success.  However, as mentioned above, insights for success, written in a language you can’t understand, is not going to be hugely helpful.  A search engine optimization company offers experienced professionals who can utilize Analytics to its fullest potential.

What are some of the highlights of the upcoming modification?  Let’s take a look.

Real-Time Reporting

Would you like to know data reflecting user behavior…in real time?  Of course you would.  Each page view will be reported seconds after browser activity.  SEO experts can view how many visitors are on a site at any given time.  Additionally, they’ll be able to track the “variety” of customer.  Is it organic traffic?  A browser led from a landing page?  From a referral site?  All that information will be at hand.

Multi-Channel Funnels

What was the behavioral history of currently converted parties?  What does the landscape of the sales cycle look like from each converted party’s perspective?  This is fantastic data to know, greatly helping a search engine optimization company host your campaign.  Get information from the last 30 days!  Gain insight regarding previous interactions with paid listings, organic listings, affiliate sites, social networks, display ads, and more.

Mobile Data

Can you go through a day without seeing someone toying with their smart phone?  Neither can we.  What’s the scoop on mobile usage regarding site traffic?  Which devices are most used to view your site?  Are bounce rates higher for particular devices?  If so, you’ll have the insight, directing you to make modifications.  Once again, more information equals better online marketing, yet help realizing what to do with the information is integral!

Tracking Visitors

Wouldn’t you love to “follow” each visitor, realizing what pages were visited and how long the browser spent on each page?  A new “flow visualization” tool helps you and your chosen SEO company follow the electronic “footsteps” of visitors.

Conclusion

Online marketing is an exciting, highly competitive field.  Online businesses benefit from more intelligence.  The new Google Analytics modifications are going to help your business make huge strides in its chosen vertical.  However, a tool is only as useful as those wielding it.  Savvy, experienced, and passionate professionals await the opportunity to leverage the new Google Analytics platform for you!