MOUNT LAUREL, NJ (OCT. 2, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, proudly announced today that the nation’s leading online marketing agency has partnered with HelpAsh.org, a website dedicated to Ashley Moser and Veronica Moser-Sullivan, victims of the Aurora, Colorado shooting tragedy that took place in July.

Tragically, on July 20, 2012, Veronica’s life was cut short when a gunman entered a movie theater and opened fire. She was only 6 years old.  Ashley, Veronica’s mother, sustained multiple gunshot wounds and is still in a medical facility recovering.  Ashley (25 years old), faces a long road to recovery and additionally faces significant mounting medical bills. HelpAsh.org was launched to provide online resources, including a fundraising form, to raise awareness for Ashley and secure donations toward helping her overcome this challenging time.

“WebiMax is honored to partner with HelpAsh.org to help Ashley Moser and her family overcome this difficult time,” stated Wisnefski.  “We are fully committed to helping Ashley in any way possible by leveraging our award-winning online marketing services, including search engine optimization, website design and development, social media marketing, and public relations services, to increase their website traffic and raise visibility of their fundraising efforts.”

While Ashley is still recovering in a Colorado-based medical facility and unavailable for comments, family spokespersons Kindle Fahlenkamp-Morell and Heather Dearman, indicate Ashley is extremely appreciative of the care and support she has received.

“Ashley is an incredibly strong woman,” states Fahlenkamp-Morell.  “She is fortunate to have a large and strong family support system, and we want to do whatever we can to minimize the challenges she now faces.”

The family has set a goal of raising $300,000 for Ashley through HelpAsh.org by the end of 2012.  Current fundraising efforts include local events and an online donations form to help achieve this goal.  All of the donations (100%) will go directly to Ashley Moser and helping her overcome medical expenses and prepare for her future. WebiMax is purely donating their online marketing services at no cost and will not collect any of the fundraising dollars whatsoever.

“We are proud to support Ashley and be by her side as she conquers this hurdle,” states Dearman.  “We are relying on the generosity of others including their thoughts and prayers to overcome this tragedy and work towards an independent future with new goals.”

About HelpAsh.org.

HelpAsh.org was recently launched by Ashley’s cousins as an online resource and fundraising website for Ashley Moser and Veronica Moser-Sullivan, victims of the Aurora theater shooting in Aurora, CO on July 20, 2012.  Tragically, Veronica’s life was cut short when a gunman entered a movie theater and opened fire. She was only 6 years old.  Ashley is currently in a medical facility recovering from the multiple gunshot wounds she sustained during the tragedy. Visit http://www.helpash.org/ for more information.

About WebiMax.

Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was named to the 2012 Inc. 500 (No. 37 overall) and was also selected as one of America’s Most Promising Companies (2011) by Forbes Magazine (No. 30 overall).  The company employs over 125 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

MOUNT LAUREL, NJ (AUG. 21, 2012) – Inc. magazine today ranked WebiMax No. 37 on its 31st annual Inc. 500, an exclusive ranking of the fastest-growing private companies in the United States.  In addition, WebiMax is the highest ranked New Jersey-based private organization on this list.

Kenneth Wisnefski, founder and CEO WebiMax, a leading online marketing firm founded in 2008, announced “in our first year of eligibility for the Inc. 500, WebiMax is pleased to be included in this famed list and be placed amongst the nation’s top tier of private organizations experiencing explosive growth.”

The 2012 Inc. 500, unveiled in the September issue of Inc. (available on newsstands August 21 to November 15 and on Inc.com), is the most competitive crop in the list’s history. To make the cut, companies had to be founded in 2008, and have achieved a staggering minimum of 770% in sales growth. The Inc. 500’s aggregate revenue is $15.7 billion, with a median three-year growth of 1,431 percent. The companies on this year’s Inc. 500 employ more than 48,000 people and generated over 40,000 jobs in the past three years. Complete results of the Inc. 500|5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/500.

“WebiMax is one of the fastest growing private companies not just in the United States, but also in our industry,” states Wisnefski.  “Our commitment to delivering high quality and innovative online marketing services to more than 800 clients worldwide has earned us this distinction and I thank the individuals at Inc. magazine for this representation.”

Methodology

The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011.  The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.  Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today.  For more information, visit http://www.inc.com/500.

About WebiMax.

Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was named to the 2012 Inc. 500 (No. 37 overall) and was also selected as one of America’s Most Promising Companies (2011) by Forbes Magazine (No. 30 overall).  The company employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

MOUNT LAUREL, NJ — (June 20, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, announced the addition of SEO industry expert Bill Slawski (Virginia Beach, VA) to the WebiMax team.  Mr. Slawski joins WebiMax as a senior-level consultant and brings with him over 15 years of experience in the search engine optimization industry.

“I am delighted to announce the addition of Bill Slawski to the WebiMax Team” said Wisnefski.  “Mr. Slawski is well-regarded as an expert in our industry and has developed a professional reputation in search engine theory and innovation since the mid-1990s.  WebiMax is continuously referred to as the leader in our industry and we continue to reinvest our resources to expanding our operations and adding key personnel including Mr. Slawski.”

Bill Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics.  Mr. Slawski covers Google, Inc. and other related industry movers.  He successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.

“SEO has been evolving and growing over the past few years in directions that point towards the search engines looking at new signals such as authorship markup and reputation and trust scores for authors on the Web,” states Slawski.  “Both Google and Bing are also looking to show us a more semantic web, with new knowledge base displays and results.”

Mr. Slawski announced his acceptance in a company email.

“I started promoting websites in 1996, and have been carefully tracking and analyzing patents and white- papers from the search engines for a few years at my site SEO by the Sea. I’m excited about joining WebiMax and have a team to work with that’s as excited as I am in meeting some of these new challenges the search engines are bringing to us.”

About WebiMax:
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO, E-commerce solutions, social media, web design, pay-per-click management and reputation management.  The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal.  WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

MOUNT LAUREL, NJ — (May 31, 2012) – WebiMax, a leading online marketing firm, will host a Webinar on June 5, 2012 at 2:00pm EST discussing the recent Google Penguin data refresh and the future of online marketing.  Seats are still open although they are filling fast.

“I am pleased to announce we currently have over 500 registrants for our webinar” said Kenneth Wisnefski, who founded WebiMax in 2008.  “Our team of experts will discuss the update in addition to offering tips for recovery and speak toward the future of online marketing.”

The panel will include Kenneth Wisnefski, founder and CEO, Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, Director of SMO, and Chris Countey, Director of SEO Strategy at WebiMax.

Google, Inc., who maintains 66.4% of the U.S. search engine market share (according to comScore), released a major algorithm update titled “Penguin” on April 24 impacting 3% of all search queries.  Their intention is to target search engine spammers and black-hat SEO tactics.

“The most common problem we are observing in the community is that there is a significant amount of marketers and advertisers who are unaware of the update and how their site has been affected” states Todd Bailey.  “The fact is, Google updates their search algorithm over 50 times a month and many marketers lack the resources to stay up to date with the intense amount of changes.”

Bailey also states that “no WebiMax clients suffered from the Penguin as a direct result of our efforts”, and furthers “WebiMax has a mass amount of resources in-house and are helping over 75 new clients acquired in the past month after they were negatively impacted by the update in late April.”

“The Penguin update may be the single most important change Google has made to its search engine in the history of online marketing,” states Chris Countey.  “They [Google] are looking for very specific types of links, some that companies are not even aware they have in their portfolio.”

With over 12 million U.S. searches conducted on Google last month alone, approximately 360,000 search queries were impacted.  Such characteristics, including excessive links from low quality websites, unnatural links to increase PageRank for a specific keyword, and high keyword density, were targeted, amongst others.

At the time in which the Penguin update was officially released, Michael Stricker contends that many webmasters were unaware of it.

“We are distressed that many responsible webmasters and online business operators have suffered from Penguin and don’t even know where to turn for help, how to identify the precise issues, what to do to fix their problems or how to build new traffic streams to transcend future updates,” states Michael Stricker.  “Therefore many missed the warning about their significant drop in organic search engine traffic as a result of the Penguin algorithm update.”

Registration is open until 2:00pm EST on June 5 and individuals can register here.

Pictured from left to right: Chris Countey, Director of SEO Strategy, Todd Bailey, Vice President of Marketing and Digital Strategy, and Michael Stricker, SEO and Social Media Strategist

MOUNT LAUREL, NJ — (May 24, 2012) – Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing on June 5th at 2:00pm EST.  The Penguin was released in late April and is a major update to the search engine’s algorithm and has impacted the entire search community.

“I am pleased to announce that this webinar will be hosted by WebiMax’s own Todd Bailey, Vice President of Marketing and Digital Strategy, Michael Stricker, SEO and Social Media Strategist, and Chris Countey, Director of SEO Strategy,” states Wisnefski.  “Our experts will discuss relevancy, SEO signals (including links, social & relevancy), the impact of the Penguin update and how to recover, Google’s Knowledge Graph, and more.”

Google states the Penguin update is another necessary step toward eliminating spammy websites from their search engine, and further declared there are over 50 updates each month, causing webmasters to scramble to stay informed.

WebiMax employs some of the most talented webmasters in the search community and feels it is necessary to host this type of webinar,” exclaims Todd Bailey.  “We have the resources in personnel and experience to be able to discuss best practices including how to adjust your website to the Penguin update and further discuss the future of internet marketing.”

The Penguin update webinar is open to the public but has a limited amount of seats.  It will take place on June 5th at approximately 2:00pm EST.  All interested may register here.

About WebiMax:
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in SEO services, E-commerce solutions, social media, web design, pay-per-click management and reputation management.  The company was voted one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal.  WebiMax employs over 150 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

Branding is sometimes hard to separate from advertising and marketing. Although it is all under the same umbrella of external communications, some differentiation can and should be made between them so you can strategically put them to work for your business. Branding deals most closely with the image of a company and how it is being portrayed to the audience and various publics the company has. There are three simple facets to branding that a company wants to make sure they concentrate on in all their messaging for branding goals: (a) name/who they are, (b) what they do/product category, (c) core message (tag line/motto) what separates them from the competition. These are elements that surely are integrated into other forms of communication that the company engages in, however, together they are the essentials in this process.

When a company is looking to brand themselves, they need exposure from off-site locations to push traffic to the site. Concentrating online for this is key and social media is truly essential here. Additionally, integrating in PR efforts establishing media placements is becoming increasingly important. First, let’s look at social media for this, although social media is an extension of the company’s website, it plays an integral role as each new account presents an opportunity to widen exposure. Companies using social media in coordinated marketing strategies or simply on their own accord can and should make an effort to concentrate on these elements in their branding:

  • Authenticity – marketers need to prioritize transparency in their online writings for the company and across the various platforms. How the accounts of the company and its employees look and operate reflects back on their image and certainly branding. Things need to be what they appear on the platforms.
  • Consistency – content and engagement needs to be kept up because strong companies engage and post regularly without long breaks. Significant breaks reflect stretched staffing, disorganization, and carelessness. The reality is that this can occur easily if the social posting is not made a priority and other activities take precedence, sometimes understandably so, but consistency suffers, and with it brand credibility.
  • Quality – the value that marketers give in their posts and writings is also paramount. This has always been the case, but when you are using social media for branding, you need to make sure that every post the company is tied to is compelling and of a high quality.

Further, as Google’s “Search, Plus Your Word” feature, social information will be of increased importance from here on out as the information that companies put on their social accounts will get greater exposure in the results pages of Google.

This operates much in the same way with PR efforts. If company executives and experts have unique insight into the industry and can provide in-demand commentary drawing from their years of experience, then they can be pitched to the media to discuss various tips or perspectives of developments in the industry. This adds credibility to the individuals themselves and the company as a whole.

For more information on branding, check back on our blog as it is a subject we touch on quite often, or reach out to me directly at rbuddenhagen(at)webimax.com and @ryanwbudd.