MOUNT LAUREL, NJ (OCT. 17, 2012)Kenneth Wisnefski, founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at  providing valuable information on brand management and reputation management for medium and large-sized businesses.  Brand Management dot com delivers important information regarding how to successfully manage a brand’s presence online and furthermore includes important resources for decision makers at these institutions related to these services.

“I have discussed with many decision makers at some of the most reputable and largest businesses indicating that this community needs up-to-date resources on brand management techniques,” states Wisnefski, who founded WebiMax in 2008.  “Brand Management dot com serves this purpose and furthermore provides valuable statistics on how brand management and reputation management have major impacts on consumers and their buying behaviors.”

While core fundamentals of the marketing mix and other key tangibles remain relevant for branding purposes, statistics indicate that the proactive management of the brand through online methods and techniques have become crucial elements in remaining competitive and building an authoritative brand.  As of today, more than 89 percent of consumers said they use online channels to investigate the product and brand they are purchasing.  In addition, approximately 87 percent of consumers indicated that positive reviews they have read online convince them to buy a specific product.

“Consumers today are leveraging technology more than they ever have before in their purchasing decisions,” states Wisnefski.  “Today’s consumer is smarter and more aware of product and brand alternatives and how they are rated online, and 89 percent of them use these online reviews to make their purchasing decisions.”

Brand Management dot com includes statistics, case studies, a regularly updated blog, and other resources for businesses.  The website is managed by a team of seasoned brand and reputation management experts that also develop these strategies for clients.  Visit http://www.brandmanagement.com/ for more information.

About WebiMax.

Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was named to the 2012 Inc. 500 (No. 37 overall) and was also selected as one of America’s Most Promising Companies (2011) by Forbes Magazine (No. 30 overall).  The company employs over 125 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

MOUNT LAUREL, NJ – Kenneth Wisnefski, founder and CEO of WebiMax, the leading search engine optimization firm, announced an impressive first-half of 2012, and further indicated that “WebiMax is strengthening its processes and strategically revitalizing our products to better serve clients and continue to gain precious market share in the online marketing sector.”

According to a research study conducted by eMarketer, online advertising spending will surpass print advertising for the first time in 2012, and is projected to reach $40 billion.  Furthermore, online advertising spending is expected to reach $62 billion by 2016.

Wisnefski announced “2012 is a pivotal year for online marketers because advertisers have had some time to digest the results of other online marketing initiatives they have seen, and are starting to understand its real impact on brand visibility, and ultimately their revenue.”

WebiMax is certainly feeling the impact of a growing industry as evidenced by their success in the first half of 2012.  Revenue is up more than 5,600 percent from 2008, and the company is strengthening its balance sheet and income statement in order to further expand operations and continue to reinvest in the company including key areas of personnel and technology / innovation.  In addition, the company is on-pace to surpass 2011 revenues by a projected 150 percent.

In June, WebiMax announced the addition of Bill Slawski.  Slawski is the owner and operator of SEO by the Sea, a leading online resource for industry news, announcements, and statistics.  Mr. Slawski covers Google, Inc. and other related industry movers.  In addition, he successfully predicted the launch of Google Plus, a social networking site launched by Google in November of 2011.

In a recent company email, Wisnefski announced “Ultimately, in today’s ever competitive global market, it is very easy for businesses to fail from poor performance.  Fortunately, WebiMax has been able to leverage a growing industry and refine our processes with the changes to the global market to compete with larger and well-funded organizations. The second half of 2012 looks promising for WebiMax, as the company continues to reinvest in their core products and services and personnel.  In addition, the company has experience a 200 percent increase in new client acquisition in 2012.

About WebiMax:

Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was selected as one of America’s Most Promising Companies (2011) by Forbes Magazine and recently awarded one of Philadelphia’s Fastest Growing Companies (2012 and 2011) by the Philadelphia Business Journal.  WebiMax employs over 100 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.

Kenneth C. Wisnefski, Entrepreneur and founder / CEO of WebiMax, the leader in search engine optimization, announced “2012 can be a rebound year for SMBs if business owners commit to innovating and focusing on client-retention.”  Wisnefski furthers “most business owners are reluctant to move forward due to pressing economic concerns including the financial markets, credit ratings and unemployment; however it’s the lack of focus on key internal areas that are keeping them in a hover pattern.”

While the Small Business Confidence Index rose slightly in October (90.2, from 88.9 in September) in large part due to sales growth less negative, there have been positive signs in recent weeks.  Leading up to Thanksgiving weekend, retailers and online merchants spent an average of 31 percent more on paid search advertising which translated to a record 16.4 percent uptick in Thanksgiving weekend purchasing by the consumer.  This suggests both retailers and consumers have a lot of cash sitting on the sidelines.

“This is where innovation comes in to play.  Those merchants and retailers who chose innovative and lesser-expensive advertising channels including social media and paid search were rewarded well during the Thanksgiving weekend”, states Wisnefski.  “Ecommerce is surging and SMBs that want to generate new sales growth and improve client retention need to pay close attention to the momentum that is building.”

While only 62 percent of retailers committed to investing more in ecommerce in 2011 (statistics gathered from Forrester’s Research), Wisnefski states the remaining percentage is missing out on huge growth opportunities.

“We have seen significant results from merchants that have increased their ecommerce initiatives this year.  At WebiMax, our ecommerce division has increased revenue 10-fold in 2011 as more retailers want to have their store-front open 24/7/365”, states Wisnefski.  “This reinvestment also enhances client-retention because the present-day consumer is looking for an online store where they can buy their products to alleviate leaving their homes.  The consumer is always looking for value, whether it is free shipping, or shopping in comfort from their home, to creating an online account that makes purchases more convenient and faster”, concludes Wisnefski.

SMBs have a lot of cash sitting on the sidelines as evidenced by the uptick in holiday advertising.  Innovation and client retention rates are two important factors that business owners need to pay close attention to in order to stay competitive in a global market.

Kenneth C. Wisnefski (founder and CEO) and Kevin O’Brien (Vice President) of WebiMax, the leading search engine optimization firm, were featured today on CBS 3 Philadelphia.  The newscast, hosted by industry veterans Pat Ciarrocchi and Ukee Washington featured WebiMax for their recent Best Places to Work award received by the Philadelphia Business Journal.

“Having the opportunity to meet with Pat and discuss WebiMax’s success not only as a Best Places to Work recipient but also as the leader in our industry was wonderful”, states Wisnefski.  “Our company has been very successful in 2011 and we are well-positioned to continue to lead our industry and experience long-term growth.”

The Mount Laurel based SEO firm has nearly tripled its workforce to 150+ employees from the start of 2011 to present.  Vice President Kevin O’Brien states “our training program is most effective and is the main reason why WebiMax is most successful”.  O’Brien furthers “our training program helps our employees advance their professional growth and grow within our company”.

Kenneth C. Wisnefski, founder and CEO of WebiMax, the top rated SEO company, was interviewed today on Newzar.com. Newzar (New York, NY), founded in 2010 by Entrepreneur and former CBS News Executive Zev Shalev, provides breaking video news on the go.  Newzar is the first of its kind, delivering news to the 87% of Americans who access the internet daily on their mobile devices.

Wisnefski discussed the role that social media will play in this year’s Black-Friday shopping experience.  Wisnefski states that “Social Media, notably Facebook and Twitter are the ways that consumers are going to find deals this year”.  That statement seems to hold much value since industry statictics state 35% of Americans own a smartphone.  Wisnefski further states “Consumers may even save themselves a trip to the store if they view via Twitter that a store has run out of a certain product”.

The full interview can be seen here:  (Video is courtesy of Newzar.com)