On average, 8 out of 10 people will read a first paragraph, but only 2 out of 10 will read the rest of a blog post. So if you’ve gotten to this point, you are part of the 80% of people who read the headline copy. Now, with the tips below, you can ensure your readers join the 20 percent who enjoy the entire blog post.
Regardless of how good your content is, if the intro doesn’t grab the attention of the reader, it’s no use. You have probably wasted your time writing a complete post that your audience simply won’t finish reading.
While blog posts are ideal for SEO purposes, as well as ways to spread interesting and engaging content, your opening statement should leap off the page and get readers engaged. As the first thing readers see, it should give readers a clear idea of what to expect to read. To ensure your posts are being read, here are a few tips on creating unique and captivating blog posts openings.
Have you ever found yourself completely caught up in an article? What was it that grabbed your attention? See what I just did there? I got you thinking by asking a question.
Questions engage readers immediately as a way to get them thinking while setting the tone of your blog posts as well. By asking a few questions, readers already have their wheels turning and have a good idea of what the blog post may be about.
- State Facts
79% of people scan web content rather than read it word-for-word. By stating a fact such as statistic as an opener, you are showing readers that you’re giving them well-researched and therefore reliable information. You can use facts to give readers a better idea of where the blog post is going.
- Quotable Quotes
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.” Capture your readers’ attention with a quote and set forth the overall theme of the post. Whether you quote an opinion or words of wisdom, the quote you choose should set the stage for the rest of your content.
Writing a unique and captivating opening for every blog post is important, but it is only half the battle. Engage your audience by creating user-friendly content including bullet points, lists, subheadings, relevant links, white space, and various forms of media. Blog posts are ideal not only for SEO purposes, but for solidifying your stance as a thought leader in your specific industry. Ensure that your blog reflects this by creating appealin
Kenneth C. Wisnefski, founder and CEO of WebiMax, announced today that Forbes has named the search engine optimization company one of America’s Most Promising Companies. Forbes‘ list of America’s Most Promising Companies features 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.
“It is an honor to announce WebiMax has been selected 30th overall on Forbes’ list of America’s Most Promising Companies”, Wisnefski announced in a company email. “When I founded the company in 2008, I wanted to create a firm that works with our clients more as a strategic partner versus an outsourced vendor”.
WebiMax is well-regarded as the industry’s best SEO company not only due to their business model that returns maximum results to clients but in addition to the integrity and quality of work the company is known for. While most SEO firms outsource their services to overseas countries including China, India and the Philippians, WebiMax conducts all work in-house. Furthermore, the company acts in ethical standards and is a Google Certified Partner, following their parameters and guidelines for white-hat search engine optimization.
“Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there’s a dearth of public data,” says Forbes Executive Editor Brett Nelson. “We took a more comprehensive approach to evaluating candidate’s health and potential in our selection.”
To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects.
WebiMax has received various accolades during 2011 including South Jersey’s Fastest Growing Company, Philadelphia Business Journal’s Best Places to Work, Google Certified Partner and now America’s Most Promising Companies.
“As we are upon the closing of 2011, our company has made several strides this year that have positioned us not only as a dominant leader in online marketing services and SEO, but an up-and-coming company that is positioned for explosive growth in the long-term”, concludes Wisnefski.
To view the complete the list, please visit http://www.forbes.com/ampc