The latest mobile app, Draw Something, created by gaming developer OMGPop, has captivated the interest and time of cell phone users everywhere. Since its release on February 6, the game has attracted over 35 million users.

Similar to Pictionary, one player selects a word from a list of three and draws a picture on their phone using their finger which the other player has to guess the selected word. Each word is worth a certain number of coins, in which the hardest word to draw is worth the most. The words include places, characters, objects and even celebrities.

When players first begin playing, they are given a limited number of colors to use to draw their picture. Players earn coins when their picture is guessed correctly and they can “buy” more colors. As compared to other mobile games such as Words with Friends, the purpose of the game is not to beat the other player. Rather, players want to draw an image that the other player can guess.  While the game is so simple and so easy, it’s also so addicting.

So, how can a mobile drawing game teach us more about SEO training? Surprisingly enough, it can teach us a lot.

Words are key
As mentioned above, players can select from three words and each word is worth a certain amount of coins depending upon its difficulty to draw. Players can take the easy route and draw something simple or take the challenging route and draw something that requires strategic thinking. But, players should always keep the other player in mind and think if this is a word the other player will think to guess, or a word they are familiar with.

The same scenario occurs when choosing keywords. When selecting the best keywords, it’s important to pick words that are competitive and words that people are searching for. Selecting words that people aren’t searching for will not yield the results you’re looking for.

Waiting is not fun
While Draw Something doesn’t put a time limit when drawing a picture, it’s commonly understood by all players that waiting for a player to finish a picture is bothersome. Players want to see the picture as soon as possible in order to guess the word.

The same goes for loading a website. Web audiences don’t like having to wait for a page to load that they’re interested in viewing. Rather, it turns away an audience, thus your traffic.

Pictures impress
Although players are to draw pictures, some bend the rules and simply write words. This takes away the fun of the game and bores the other player. Players are impressed by uniquely drawn pictures since they are using their fingers.

While content is king in SEO, pictures highly attract the interest of web audiences. Their creativity and design speak to an audience just as words do, but in less time, and sometimes space.

Reach the social network
When players are looking for others to play the game with, they can scan their social network contacts to find another player. Or, players may simply turn to their social networking sites such as Facebook and Twitter and ask their friends and followers to play.

Social networking has demonstrated itself a successful way to reach a large audience. Businesses can utilize social media sites to not only sell their products or services, but also engage and interact with customers. Social networks allow users to share valuable information, upload pictures and videos and obtain feedback.

Thanks to the mobile app, Draw Something, we can learn how to better our SEO skills to attract customers.

A search engine optimization company representative will report Google does a good job playing both sides.  On one hand, search engines are for the public, providing a wealth of information.  Engines facilitate the sentiment by modifying algorithms (read about Panda updates) with an end goal of increasing user experience and convenience.  Google remains the preferred engine of most browsers.  On the other hand, Google knows businesses use the platform to generate revenue, hence paid advertising.  Google also does a sufficient job supplying tools to online businesses through Google Analytics.  Occasional updates make the Analytics tool even better.  However, a novice may not utilize the data to its fullest potential.  That’s where a search engine optimization company provides assistance.

Tracking user behavior is necessary, illuminating popular and flat pages, bounce rates, conversion rates, and so on.  A new version of Analytics is set for release, making it easier to tailor success.  However, as mentioned above, insights for success, written in a language you can’t understand, is not going to be hugely helpful.  A search engine optimization company offers experienced professionals who can utilize Analytics to its fullest potential.

What are some of the highlights of the upcoming modification?  Let’s take a look.

Real-Time Reporting

Would you like to know data reflecting user behavior…in real time?  Of course you would.  Each page view will be reported seconds after browser activity.  SEO experts can view how many visitors are on a site at any given time.  Additionally, they’ll be able to track the “variety” of customer.  Is it organic traffic?  A browser led from a landing page?  From a referral site?  All that information will be at hand.

Multi-Channel Funnels

What was the behavioral history of currently converted parties?  What does the landscape of the sales cycle look like from each converted party’s perspective?  This is fantastic data to know, greatly helping a search engine optimization company host your campaign.  Get information from the last 30 days!  Gain insight regarding previous interactions with paid listings, organic listings, affiliate sites, social networks, display ads, and more.

Mobile Data

Can you go through a day without seeing someone toying with their smart phone?  Neither can we.  What’s the scoop on mobile usage regarding site traffic?  Which devices are most used to view your site?  Are bounce rates higher for particular devices?  If so, you’ll have the insight, directing you to make modifications.  Once again, more information equals better online marketing, yet help realizing what to do with the information is integral!

Tracking Visitors

Wouldn’t you love to “follow” each visitor, realizing what pages were visited and how long the browser spent on each page?  A new “flow visualization” tool helps you and your chosen SEO company follow the electronic “footsteps” of visitors.

Conclusion

Online marketing is an exciting, highly competitive field.  Online businesses benefit from more intelligence.  The new Google Analytics modifications are going to help your business make huge strides in its chosen vertical.  However, a tool is only as useful as those wielding it.  Savvy, experienced, and passionate professionals await the opportunity to leverage the new Google Analytics platform for you!