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Tag: social media

Tag: social media

How “The Great Gatsby” is Doing Social Media Right

Film director Baz Lurhmann is nobody’s fool. When he took the classic text “The Great Gatsby” and adopted it to the screen, he knew that there was no great film version of this beloved book. It had been attempted in the past but never done very well, so when Lurhmann took “The Great Gatsby” and brought […]

SEO 101: An Important Lesson in Social Media Marketing

In the early days of the Internet, text was the predominant medium through which information was shared with the masses.  In a time before broadband connections, HD videos and even Facebook, the Web was more about functionality than style.  While these technical limitations made for a lackluster user experience, they did create a solid blueprint […]

Manager Monday: How to “Lean In” to Your Social Media Marketing Campaign

Last night, I started reading Sheryl Sandberg’s book Lean In: Women, Work, and the Will to Lead (and subsequently developed a strong feeling of jealousy that our Marketing Coordinator, Danelsy Medrano, saw her present at last month’s Greater Philadelphia Chamber of Commerce event). I’m not sure what captivated me more: Sandberg’s journey to becoming COO […]

Be a Social Butterfly – Give your Content Wings

I hope you brought a few extra cookies to the lunch table, because with the way SEO is evolving, you’re going to need to make some new friends – and those friends are Twitter and Pinterest. I’ve been SEO writing for several years, and the increasing overlap of the two circles in the Venn diagram […]

My Meeting with Sheryl Sandberg

When you think of Facebook, the most prominent name associated with the brand is undoubtedly Founder & CEO, Mark Zuckerberg.  While his story and rise to success have been publicized in novels and films; Facebook’s COO has only recently come into the spotlight.  Although Sheryl Sandberg has been a key player in Facebook’s growth since […]

Manager Monday: Does Your Business Have Facebook Covered?

The Facebook Cover Photo –prime real estate for you to visually represent what your company is all about.  Are you adhering to the latest guidelines?  Is your cover photo compelling enough to draw user engagement? Facebook has proven to a valuable asset for many businesses over the last several years and has helped many companies […]

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