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Tag: social media

Tag: social media

WebiMax Attends the 2013 Paradigm Awards

Last Friday, I attended the 2013 Paradigm Award ceremony at the Hyatt at the Bellevue’s Grand Ballroom in Philadelphia, PA and I was fortunate enough to witness this year’s honoree, Denise Morrison of Campbell’s Soup Company, accept the prestigious award.  Presented by the Greater Philadelphia Chamber of Commerce, the yearly luncheon was organized to celebrate […]

Manager Monday: 5 Social Media Marketing Tips to Learn from Andy Cohen

I love Andy Cohen. For anyone who isn’t a reality TV junkie like me, he’s the Executive Vice President of Development and Talent at the Bravo network. He also hosts the Real Housewives reunion shows and Bravo’s late night show Watch What Happens Live. Basically, he’s who I can thank for bringing level-ten drama and […]

A New Interactive Twitter Tool Measures the Success of Romney & Obama’s Tweets

Throughout this year’s Presidential campaign, Twitter played an instrumental role.  Both candidates expertly utilized the network and kept voters engaged by addressing major issues and promoting their public appearances.  As our own social media expert, Mike Stricker pointed out in a comment on one of my previous posts; Barack Obama was even responsible for generating […]

The Presidential Election Makes (Social Media) History

Earlier today, I read an article posted on Reuters.com discussing the impact of Twitter on this year’s historic Presidential election.  One quote within the article that particularly stood out was: “Through the course of a long and bitter presidential campaign, Twitter often served as the new first rough draft of history.” It’s a great point […]

How Social Media Marketing Changed the Campaign

Although this year’s election has been the most expensive in US history to date (with a total price tag of over $2 billion), the most significant platform utilized by both Romney and Obama to enhance their visibility throughout the campaign may, surprisingly, be the most cost effective, as well.  Social media first proved its worth […]

3 Proven Ways to Maximize the Value of Your Content

SEO is almost constantly evolving, growing and becoming more complex, but regardless of how search engine optimization techniques change; content will always be an important component of online marketing initiatives. While a majority of my posts emphasize the benefits of rich content and multimedia within Internet marketing campaigns, the role of blogs, articles and other […]

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