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Tag: Twitter

Tag: Twitter

This Year’s Most Incredible Social Media Statistic (and What It Means for Your Business)

The folks at Nielsen are pretty good at media market research and providing extensive (and more importantly accurate) data within various verticals including entertainment, advertising and recently, a growing industry which combines both:  Social Media. In this year’s Social Media Report which Nielsen released earlier today, a staggering statistic was revealed regarding social media usage […]

A New Interactive Twitter Tool Measures the Success of Romney & Obama’s Tweets

Throughout this year’s Presidential campaign, Twitter played an instrumental role.  Both candidates expertly utilized the network and kept voters engaged by addressing major issues and promoting their public appearances.  As our own social media expert, Mike Stricker pointed out in a comment on one of my previous posts; Barack Obama was even responsible for generating […]

Hurricane Sandy and How Twitter Proved Itself to be a Useful Tool

New York and New Jersey are still recovering from the devastation brought by Hurricane Sandy. When it’s all said and done, weeks and months will pass and the monetary cost will be astronomical, which is to say nothing of the lives lost. I was lucky to get little more than a few strong gusts and […]

The Mobile Impact on Social Media Marketing

In recent years, mobile Internet usage has increased dramatically and smartphones, tablets and other mobile computing devices are now the primary point of connectivity for a rapidly growing mobile demographic.  For Internet marketers, reaching this massive user base is essential in creating more effective campaigns. In order to truly achieve optimal visibility throughout social media, […]

The Presidential Election Makes (Social Media) History

Earlier today, I read an article posted on Reuters.com discussing the impact of Twitter on this year’s historic Presidential election.  One quote within the article that particularly stood out was: “Through the course of a long and bitter presidential campaign, Twitter often served as the new first rough draft of history.” It’s a great point […]

How Social Media Marketing Changed the Campaign

Although this year’s election has been the most expensive in US history to date (with a total price tag of over $2 billion), the most significant platform utilized by both Romney and Obama to enhance their visibility throughout the campaign may, surprisingly, be the most cost effective, as well.  Social media first proved its worth […]

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