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Tag: WebiMax

Tag: WebiMax

Hit a Home Run with a Perfect Pitch

In baseball, the perfect pitch rockets right past the visiting batter as they take a desperate swing at the ball, which is already in the catcher’s glove as the umpire calls strike three, much to the delight of the home crowd. In public relations, though, the perfect pitch is a soft, underhanded lob that the […]

SEO 101: An Important Lesson in Social Media Marketing

In the early days of the Internet, text was the predominant medium through which information was shared with the masses.  In a time before broadband connections, HD videos and even Facebook, the Web was more about functionality than style.  While these technical limitations made for a lackluster user experience, they did create a solid blueprint […]

Manager Monday: Forgot About Dre? No Incentive for the Customer to Stay

In 2001, Grammy award winning rapper and producer, Dr. Dre, announced his return to the hip hop scene…taking his song to #1 after a long period behind the studio glass.  He returned to the microphone to record “Forgot About Dre”.  The song emphatically announced his reemergence into the spotlight. What made Dr. Dre so successful […]

Site Speed Analysis and Why It Matters

How many times have you clicked on a link in a list of search results only to sit there and watch the little circle spin on your browser tab? Like everyone else, you probably hit the back button and proceed to click the next link in the long list of results. The speed of a […]

Manager Monday: How to “Lean In” to Your Social Media Marketing Campaign

Last night, I started reading Sheryl Sandberg’s book Lean In: Women, Work, and the Will to Lead (and subsequently developed a strong feeling of jealousy that our Marketing Coordinator, Danelsy Medrano, saw her present at last month’s Greater Philadelphia Chamber of Commerce event). I’m not sure what captivated me more: Sandberg’s journey to becoming COO […]

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