Tag: WebiMax

Tag: WebiMax

Manager Monday: Forgot About Dre? No Incentive for the Customer to Stay

In 2001, Grammy award winning rapper and producer, Dr. Dre, announced his return to the hip hop scene…taking his song to #1 after a long period behind the studio glass.  He returned to the microphone to record “Forgot About Dre”.  The song emphatically announced his reemergence into the spotlight. What made Dr. Dre so successful […]

Site Speed Analysis and Why It Matters

How many times have you clicked on a link in a list of search results only to sit there and watch the little circle spin on your browser tab? Like everyone else, you probably hit the back button and proceed to click the next link in the long list of results. The speed of a […]

Manager Monday: How to “Lean In” to Your Social Media Marketing Campaign

Last night, I started reading Sheryl Sandberg’s book Lean In: Women, Work, and the Will to Lead (and subsequently developed a strong feeling of jealousy that our Marketing Coordinator, Danelsy Medrano, saw her present at last month’s Greater Philadelphia Chamber of Commerce event). I’m not sure what captivated me more: Sandberg’s journey to becoming COO […]

SEO 101: How Black Hat Tactics Can Lead to Complaints

Managing your brand on the Web is critical and even the strategies you employ to market your organization can influence your consumers.  The evolution of SEO has made quality a priority and has also greatly reduced the success rate of “black hat” search engine optimization campaigns.   Why has Google cracked down on unethical tactics?  […]

Introducing Your Web Copy to George Orwell

Let me ask you a question: How long would you read this blog post if it was written in one sentence – just a sprawling maze of stream of consciousness, statistics, industry jargon and analysis that led nowhere and had no real clear message or idea of whom the author was writing for? And even […]

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