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Tag: YouTube

Tag: YouTube

6 Ways to Help Increase Guest Post Engagement Like a Boss

I’ve been working in the digital marketing industry for years, and one of the first concepts I learned was “content is king,” meaning that you need to produce great content in order to rank favorably in Google’s search engine’s result pages. As I gained more experience, the true king came in the form of guest […]

Video Transcription: What Does It Have to Do with SEO?

The way we share content continues to evolve and people are always looking for new and innovative ways to present thoughts and ideas. While video has been around for a while, it hasn’t been extremely popular for SEO in the past. Previously, there was really no clear-cut way to optimize a video like you can […]

SEO 101: An Important Lesson in Social Media Marketing

In the early days of the Internet, text was the predominant medium through which information was shared with the masses.  In a time before broadband connections, HD videos and even Facebook, the Web was more about functionality than style.  While these technical limitations made for a lackluster user experience, they did create a solid blueprint […]

How New YouTube Video Ranking Metrics Will Impact Online Marketing Campaigns

Over the last few months, an interesting trend has occurred on the world’s largest video sharing network and Google subsidiary, YouTube.  While the primary ranking factor for YouTube search results used to be video view count, audience retention is now the most important component in determining a video’s position in the YouTube SERPs.   Why […]

How Social Media Marketing Changed the Campaign

Although this year’s election has been the most expensive in US history to date (with a total price tag of over $2 billion), the most significant platform utilized by both Romney and Obama to enhance their visibility throughout the campaign may, surprisingly, be the most cost effective, as well.  Social media first proved its worth […]

Twitter, YouTube Take Over GOP, Dem Conventions

As the Democratic National Convention begins with the Republican National Convention finished, social media will continue to keep people from across the country tuned in on the action. Regardless of what political party you support, with the use of social media those from all angles of the political spectrum can catch all the action, cast […]

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