Local search is a growing facet of the online search experience. Web users are increasingly interested in searching for local information regarding places of interest and area businesses. These searchers are usually looking to find certain businesses of a given industry in a particular region, be it a state, city/town, or city-neighborhood level of focus. Searchers gather information about these businesses and what they offer, getting contact details, check hours of operation, and mapping directions. In turn, local SEO works to optimize the web presence of businesses specifically for local search in order to gain greater visibility and increase the average position of search engine results.
Many local businesses cater to customers in a specific location so they benefit immensely from our local SEO services that address both general visibility and search engine traffic. Our services increase their rankings on the Search Engine Results Pages (SERPs) and increase overall online exposure for relevant industry and location-specific search queries. In simple terms, our local SEO efforts increase the reach these businesses have in their local context, putting their information in front of more people online – giving them an advantage over their local competition.
Local SEO has evolved a great deal over the past few years and WebiMax has worked to consistently refine and adapt our practices. We focus comprehensive SEO campaigns to directly target local search engine traffic to improve the average position data for rankings that the pages of interest have. As an example of local search and SEO, catering to the area surrounding our headquarters in Mount Laurel, NJ, web-users perform location-specific search queries such as “Philadelphia SEO Company” or “restaurants in center city Philadelphia.”
The second search includes the phrase “center city” which brings the focus of the search to a specific neighborhood or part of town that businesses can optimize for. Depending on the scale of your target region and audience, WebiMax can get you the sort of visibility and average position on the search engines that your small business needs.
Local search has been a growing trend. With the considerable rise in smartphone adoption and increased focus on local signals in the Google algorithm, local search is now more important to small businesses than it has ever been.
99% of respondents from a recent global Google study use search engines on their smartphone, and searching for local businesses is one of the most popular searches – 40% of all searches from smartphones are locally focused.
SEO for Google Places
Google Places and Google Maps are interrelated features that list company information in the SERPs when Web searchers enter industry and location search terms. These provide an opportunity for companies to list their details and location. Optimized visibility on these features is immensely important as Google holds such dominance in Web search. This is an essential facet of local SEO. Similarly, Mobile Search Apps play a role in local search as well. Web searchers use search-oriented apps in addition to search engines to find local businesses. These search Apps include Citysearch, Mapquest, SuperPages.com, YPmobile, Yellowbook, Yelp, and Urban Spoon, among others.
Business Directory Listings
Consistent information across your business listings including but not limited to your Name, Address and Phone, is a key local signal to Google. WebiMax offers a streamlined service for distributing your business directory listing across many different websites and portals. We ensure consistent information that can be managed routinely from one convenient location and offer precise reporting. WebiMax looks forward to increasing the amount of citations (mentions) of your business and business profile with our distribution to over 350 digital portals including Internet, mobile and in-car search – Includes Localeze, Yelp, Insider Pages, Yellow Pages (IYP) and many more.
For more information on how to increase online visibility in your area, contact us at firstname.lastname@example.org or at 888-932-4629.