The days of flipping through physical media to find a business or service have finally been replaced with the lightning results of web searches. Surviving in the business environment of today means advertising on the world’s most frequently accessed and convenient reference source: the internet. Simply publishing a website will only take you so far, however. Knowing how to make your site attractive, the best way to be found via search engines, and when to redesign are a few of the necessary skills you will need to survive in the era of immediate accessibility.