Tips for Selecting the Best SEO Company
Are you looking for an SEO firm? The market is saturated with SEO companies but there are only a few that qualify as "the best SEO company". Components including honesty, integrity and ethics are vital to the success of a result driven top SEO company. These components alone set one SEO firm above the rest.
In order to understand the validity of some of the best SEO companies, one first needs to understand the industry. The industry is virtually unregulated and the lack of regulation gives some firms the opportunity to show up, violate and take advantage of search engine parameters and algorithms, and falsely inflate their client’s PageRank. What happens when the search engine catches them (which they always do)? The webpage is flagged and sent to the last page of search results, essentially eliminating their online visibility. Sound frightening? Luckily there is an SEO company out there that has established their foundation on providing integrity and results that are endorsed by major search engines.
Here are some tips to guide you in your selection process for finding the highest quality SEO vendor
- Check References – Do your due diligence and request references from your vendors. See results (rankings, revenue, traffic, conversions, etc…) they have gotten for clients.
- Understand their Practices – Does the SEO firm follow Googles Guidelines? Are they practicing White Hat methodologies?
- Reporting – Be certain that all aspects of your campaign are reported to you weekly or monthly (or as you require) so you can see by line item all of the work completed on your behalf.
- Check their BBB Rating and Reputation – There are many web sites that mis-represent themselves. Do searches on the prospective company to see if they have negative results.
WebiMax is truly recognized as one of the best seo companies – read some of our client testimonials
How does one assess the quality of an SEO firm? Do your due diligence in order to understand what makes the firm reputable and honest. How long has the SEO firm been in business? See if the firm has such qualities that set them above the rest, including SEO Ethics, Exclusivity Policy, Management Philosophy, Mission and Vision statements and more. Take notice of their portfolio of clients. Only the best SEO companies will disclose who their clients are. After all, we can expect a top tier firm to represent noteworthy clients including Fortune 100 companies. Understanding what makes ethical and reputable search engine optimization helps distinguish the quality of the firm.
Outsourcing is Not What the Best SEO Companies Do
Outsourcing is an additional quality that needs to be considered. Most U.S. based SEO firms will outsource their services to overseas countries including China, India, the Philippians, and others. This provides a cheaper service however compromises the quality and level of transparency the firm can deliver. Some firms do not outsource and provide a higher quality experience for their clients. Also, be aware that firms who charge an out rate flat rate to provide a service should be discounted. Effective optimization requires steady involvement thus firms who install and charge on a month to month basis are considered more credible as they are looking to build a lasting relationship with their client versus a quick buck.
There major considerations will help ensure you make the right decision when considering the best SEO company and which SEO firm is best to do the job.