Website Performance and Architecture

It’s no secret that without a website, search engine optimization is futile. But what might not be as well known is that without the proper setup and configuration, even a very informative and useful website can be blocked from the SERPs. WebiMax takes great pains to ensure that when clients come to us with a new campaign, we are doing everything we can to optimize it to adhere to the highest SEO standards. We will make sure your website is “Google-friendly” from a technology and coding perspective and free of any roadblocks that could derail natural search efforts. Our comprehensive on-site optimization process is always adapting to the current trends and Google’s best practices. Below are some of the key areas that we focus on:

Crawlability

We want to make sure you’re putting your best foot forward to Google and the other search engines. That is, we want to make sure that they can reach the target pages of your website. These pages include core information about your company, products or services, which is indispensable when it comes to your messaging and the intentions of your visitors.

On the other hand, some pages of your website may not need to be seen by the crawlers. These could be supplemental pages that only exist to provide a specialized feature or user experience, but provide no real value when it comes to your business. These are pages that we want to prevent from being crawled.

Some of the things we will take a look at to ensure that the search engines are getting the most out of your site are as follows: information architecture, navigation options, robots.txt and sitemap.xml. There are many other ways to block and allow search engines on your pages, and we will leave no stone unturned when optimizing in this regard.

Indexation

Once you know that your site is being crawled, you want to control how your pages are being indexed and keep tabs on any potential issues. Using industry-leading tools and analytic platforms, WebiMax will know how often the search engines are crawling your site, which pages are indexed, and which pages may be having trouble. We can then work to address these issues to help your most valuable pages reach the top spots in the SERPs.

Usability

Just as important as the search engines being able to read your pages is the ability for actual visitors to reach them. Many of the same principals apply in terms of the information hierarchy, but we will also take user experience on the website into account. We will recommend slight modifications to the design which will draw visitors’ attention to important aspects of the website. Much like using index/noindex tags to direct search engine bots, we will use visual cues to direct users to the important pieces of your website. The goal of these “calls to action” should be to entice users to engage with your website and begin doing business with you.

On-Site SEO MATTERS

Our detailed review process and on-site optimization enhancements are designed to make your website “SEO Friendly,” bringing additional value to other aspects of your campaign. Having a solid foundation is crucial in having a successful natural search campaign. If you are interested in a new website that is built with SEO in mind, be sure to check out our Web Design Services as well.