While ad-spend on Google remains dominant, digital marketing agencies like ours are finding themselves to be fully optimized on that platform, and have started to spread budgets out to cheaper options like Facebook,Bing and Pinterest. To a lesser degree, we are using LinkedIn as it can get expensive and only works for business-to-business applications. Twitter is on par with LinkedIn in the number of our clients that utilize it for sponsored ads.
If Twitter becomes a more detailed platform, while it’s a huge derivation, could create a better marketing platform and scale ad revenue. While this significant change seems to alter the most basic functionality that made Twitter popular in the first place, it still offers something that you cannot get anywhere else, and that is a single online space where people can quickly see what the influencers they care about are saying.