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WebiMax CEO Ken Wisnefski article in The Street : How AOL became dominant in online video and why Verizon cares

WebiMax CEO Ken Wisnefski article in The Street : How AOL became dominant in online video and why Verizon cares

The Street 2WebiMax CEO Kenneth Wisnefski in authored this article for TheStreet.com on why Verizon paid an astonishing $4.4 Billion for AOL.

As T.V.’s audience and advertising budgets decline, we’re consistently seeing increases in online advertising budgets from larger clients at the digital marketing agency of which I am CEO. This dovetails with the thoughts of Verizon CEO Lowell McAdam who said of the AOL acquisition, “At Verizon, we’ve been strategically investing in emerging technology…that taps into the market shift to digital content and advertising.” Verizon is simultaneously planning on offering trimmed-down cable packages, as well as planning an online video service this summer. All these moves seem to play into the narrative of television’s ending supremacy.

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