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WebiMax CEO Kenneth Wisnefski on Atlantic City’s Crisis and Digital Marketing

WebiMax CEO Kenneth Wisnefski on Atlantic City’s Crisis and Digital Marketing

law 360

 

Our CEO, Kenneth Wisnefsi was interviewed for a Law 360 article regarding the recent Atlantic City casino closures.

Read some of the quotes below:

“The marketing has not evolved with the landscape. Casino companies and state officials have never really gone to a great degree to position Atlantic City as a destination, they really just focused on the gaming,” said Kenneth Wisnefski, a marketing expert and CEO of consultancy firm WebiMax.

“With all of the overwhelming closures, they’ve done nothing to promote the positives,” he said, noting that leaders should begin placing an emphasis on how the consolidation will ultimately make Atlantic City a stronger market.

Atlantic City “still has some really great spots and it does have the potential to be revived relatively quickly if they do adapt,” Wisnefski said.

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