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WebiMax CEO Kenneth Wisnefski in Chief Marketer magazine discusses Target’s Mobile App

WebiMax CEO Kenneth Wisnefski in Chief Marketer magazine discusses Target’s Mobile App

Chief MarketerWebiMax Founder and CEO Kenneth Wisnefski discussed Target’s new mobile app capabilities that provide in-store inventory and store maps with Patrick Gorman of Chief Marketer Magazine.

“Bridging that gap between the physical and digital domains will engage users in a way that can drive sales. The problem hasn’t been that people are unwilling to go out and make in-store purchases, but that people are getting so used to shopping with all the available information they could ask for right in front of them,” Wisnefski says.

Including these kinds of features directly in the mobile app is providing value and helping customers by giving them the information they need—and by making sure they’re not wandering around stores for items that aren’t in stock.

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