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WebiMax CEO in Mobile Marketer on AT&T’s TV Expansion

WebiMax CEO in Mobile Marketer on AT&T’s TV Expansion

mobile-marketerAT&T’s update of its U-verse mobile application to add more channels and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs.

“An app that provides the ability to use a smartwatch as a remote control wouldn’t seem to make or break a video app on another device,” Mr. Wisnefski said. “However, there is a lot of room for growth in the market for smartwatch apps, and companies that are experimenting with ways to incorporate the tech could gain a foothold in deciding how the tech is largely used or at very least will have less catching up to do later.”
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